Consumers and professional entertainment content
Quick post: Caroline Dangson over at IDC just posted on her Twitter feed
Good news for Cisco EOS & Warner Music Group - 32% of Americans who DL music online say they visit artists’ official Web site
We have similar data suggesting that online audiences (beyond just music lovers) tend to go to the branded site of their favorite entertainment (whether sports, music, movie, etc) FIRST to check out the latest news and content. That’s a media company’s opportunity to engage those fans with an interactive, social experience that will keep them on the site longer, and coming back more frequently. Better experience leads to increased engagement, which ultimately should lead to greater opportunities for monetization.
Posted by Scott Brown at 10:23AM PST
Cisco Around the Web