Cisco Blogs

Quick Post – Cisco Eos and Music at SXSW

- March 19, 2010 - 1 Comment

Mark Mothersbaugh of Devo

SXSW Interactive Festival : Mark Mothersbaugh, co-founder of the band Devo, signs fans laptops after announcing that a new Devo web site will soon be launched by Warner Bros Records, powered by Cisco Eos.

I attended SXSW Interactive for five days and I blogged about two themes that ran through the conference – 1) gelocation services have an important future in the media and entertainment experience, and 2) content brands are more than ever expected to be perpetual storytellers continually engaged in dialog with their audience.

The last day of the Interactive conference panels seemed to get more and more focused on music, and Cisco Eos was in the mix! Just a quick recap here since we are still absorbing all the knowledge and discussions about music and digital media and will write more.

Devo founders Jerry Casale and Mark Mothersbaugh led a panel called ‘Devo, the Internet and You’. Devo, was joined by Tom Moulton of the brand marketing agency Mother, as the firm has partnered with the band to help expound on Devo’s new concepts under a marketing campaign the band is calling ‘Devo 2.0’. Jeremy Welt, SVP of New Media at Warner Bros Records made the announcement that Devo will soon be launching a new site for the band and it’s ‘Devo 2.0’ push on the Cisco Eos platform.

A CNET reporter attended panel and breaks down the comical marketing speak and playful concepts that Devo presented to the audience here.

You can watch the communique Devo made to the SXSW Interactive audience here:

And Jacob (he wasn’t given a last name), from the brand marketing agency Mother came out into the audience and conducted a live focus group about how people feel about Devo.

Cisco Eos appeared again at the Music conference the next day after Warner Bros Records made it’s announcement about the new Cisco Eos powered site. Our Cisco Eos team was up at the SPIN Magazine Loft Sessions on Thursday and Friday. While there we talked to professionals from across the music industry (artists, record labels, managers, booking agents, tour promoters) about the benefits Cisco Eos platform. We also got to see many bands perform like Atlantic Records group artist Circa Survive, pictured here.

Circa Survive at SPIN Loft Series

Nick Beard from the group Circa Survive stopped by to talk to us about using the new web site for his band – – which is also powered by Cisco Eos.

There’s more behind the scenes video from the SPIN Magazine Loft Sessions recorded with Flip Video technology – at the SPIN Site at this link.

More thoughts from SXSW Music to follow in additional blog posts.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. That music festival show has raised the Cisco Ranking in front of the world. I personally think Cisco is going to be the best Company for Future Technology. Just look at the fans. How happy they are.