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Cisco Battles the Commoditization of Content

From Cisco’s The Platform blog: video interview with Dan Scheinman on how we’re working with media companies

Cisco Battles the Commoditization of Content

Dan Scheinman, SVP/GM of Cisco’s Media Solutions Group, this week addressed reporters on the growing dilemma facing media and entertainment (M&E) companies: consumer appetite for media has never been greater, but at the same time, this valuable content is commoditizing. According to Sheinman, Cisco’s Eos (TM) platform will give M&E companies much more control over their relationships with key audiences. (more…)

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  1. I think commoditazion in the media industry is caused by media companies adopting an ad-based internet business model. I think the media companies need to shift to a more content driven business strategy, where access to content is paid for by the consumer. Content should not be fully subsidized by ad revenue.It needs to stand on its own. Music and Movies still follow the approach where content pays for itself. Newspaper media adopted the ad based internet model and have been commoditized.

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