Warner Music Group announced today that they will be using the Cisco Eos software platform more extensively in their direct-to-consumer initiative delivering interactive, high-value experiences for their artists and fans. As part of this announcement, WMG unveiled new Eos-powered sites for Paramore (BTW: congrats on the Teen Choice Awards!), Trey Songz and Sean Paul (originally launched on Eos in Jan. 2009, and recently redesigned); and said they will deploy approximately another dozen sites this year for for artists such as Jason Castro, Estelle, and Lupe Fiasco.What WMG is delivering is a social entertainment experience -- one that combines the produced / branded content we all love, with social technologies that allow the fans to interact with and around the content they love. Forrester Consulting called this trend “Creating Content Communities” in an upcoming white paper and noted that this blend of “social” and “content” represents a new opportunity for media companies to engage audiences, monetize content and differentiate their brands.Congratulations to WMG on helping their artists and bands embrace their fans and the digital future! We look forward to working with you guys on this amazing journey.
Cisco Eos, Warner Music Group and the ‘Social Entertainment’ Experience
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Bad link to Cisco Eos software platform in this story.
Alistair – here is the link – http://cisco.com/go/eosdemo
The links to Paramore and Sean Paul are also bad. Here are the good links.www.paramore.netwww.allseanpaul.com
Links are updated; thanks for calling these out. Still looking for the gremlin that caused the issue in the first place.
2nd link in this posting goes to http://blogs.cisco.com/media/comments/cisco_eos_warner_music_group_and_the_social_entertainment_experience/www.cisco.com/go/eosdemo
I took at look at the Paramore and they have done a really nice job with it. I am a big fan of their music and am glad to see that they have put out one of the better band websites out there.