Cisco Blogs

Cisco @ SXSW: Rock Stars, Social Entertainment and You!

- March 3, 2011 - 0 Comments

It’s that time of year again, when the media, entertainment and technology worlds collide in Austin, Texas for South by Southwest. This year, Cisco Media Solutions Group is taking the nine days of SXSW to show everyone how the business and experience of entertainment is evolving.  During SXSW you will be able to find Cisco everywhere – from the conference speaking track, to the expo floor, to musical events and parties.

One thing we are particularly excited for is our partnership with Atlantic Records. This year Cisco will be the presenting sponsor for two Atlantic showcases,  including the Killers, Lasers, Papers show featuring Grammy-winner Cee Lo Green, Grammy-winner Lupe Fiasco, and Wiz Khalifa (at La Zona Rosa, Thursday March 17th) and the Chop Shop Records showcase (at Brush Square Park, Saturday, March 19th) Indie Rock day.

Can’t make it to Austin for the shows? No problem. Cisco and Atlantic Records will be streaming the Killers, Lasers, Papers show LIVE globally via a Cisco Eos-powered site, each of the artist sites, and even on This means whether you are in the front row, or in Butte, Montana, you won’t miss the hottest show at SXSW action. In addition to the performance, there will be numerous opportunities for fans to win prizes during before, during and after the live event, and online.  Be sure to register for the live stream and contests at

Want to hear more about how Cisco Eos and the rise of social entertainment is changing the music, film and entertainment landscape? Then be sure to check out:


  • The Cisco Eos booth on the expo floor at stand #322
  • Dan Scheinman, SVP and GM of the Cisco Media Solutions Group, panel (Wednesday, March 16 at 12:30) titled “You’ve Built a Social Network, Now What?”  Panelists will include:  Bill Werde (moderating), Editorial Director, Billboard Magazine; Paul Sinclair, SVP, Digital Media, Atlantic Records; Michael Fiebach, CEO, Fame House.

Keep checking back here for more updates on Cisco@SXSW.  For now, check out the video below and swing by the  Killers, Lasers, Papers site to see what’s in store!

Leave a comment

We'd love to hear from you! To earn points and badges for participating in the conversation, join Cisco Social Rewards. Your comment(s) will appear instantly on the live site. Spam, promotional and derogatory comments will be removed.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.