South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.
If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.
Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:
- How do you convert social engagement to new revenue streams?
- How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
- What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
- How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands?
For the exploration of these questions (among others), look no further than the SXSW panel, “You’ve Built a Social Network, Now What?” Dan Scheinman, SVP and GM of the Cisco Media Solutions Group, will sit down with moderator Bill Werde, Editorial Director of Billboard Magazine, and fellow panelists Paul Sinclair of Atlantic Records and Michael Fiebach of Fame House, to discuss the future of media in a social world. The panel will provide insight into how artists and media companies can leverage social mediums to increase both audience engagement and content consumption. They will also discuss the importance of “social entertainment” (aka interactive features + high-value entertainment content) experience, and how it can be used to build your brand and develop consumer affinity. The panel takes place on Wednesday, March 16 at 12:30 p.m. at the Austin Convention Center in room 11AB. Be sure to come, and bring your questions! Or leave a comment on this blog and we’ll try to get your question into the queue.
After the panel, when you are ready to take the social entertainment plunge, swing by the Cisco Eos stand at #322 on the SXSW expo floor. We will be showing the platform in action and answering your questions.
We’re excited to get SXSW kicked off (and for real Texas barbecue). Over the course of the next two weeks, this blog will be your resource for all things Cisco@SXSW, so keep checking in for more updates. In the mean time, check out the video below for more information on the panel.