I recently had the pleasure of talking to Tony Shakib and Navdeep Johar at a recent Cisco Live event, and asked both to talk about The Internet of Things and what it means for business, particularly industrial businesses.
Tony Shakib, Vice President, Business Solutions, Cisco
“Internet of things is the foundation; how do you make the sensors a lot smarter; how do you generate a lot more data from it; and how do you monetize and control the data so that you could put it into interesting applications….the next step is we’re trying to put all these technologies in the context of vertical [industry] applications”
It’s interesting to think back to the times when a manufacturing job meant hard labor, a lack of automation and crowded plant floors. Flash forward to the manufacturers of today and the differences in productivity and efficiency are incredible. In a previous post, I mentioned that the misperception of the manufacturing industry is a dirty, assembly-line-type of work, too blue-collar to be both a dream job and provide a level of success that is ‘expected’ in today’s society. In reality, the manufacturing industry has experienced incredible transformation and is one of the most advanced industries today.
The U.S. manufacturing sector generates $1.7 trillion in value each year, but oddly enough in this time of high unemployment, it has more than 600,000 unfilled jobs. The push to innovate and change minds about the manufacturing industry should be at an all-time high. We need to encourage students at all education levels – elementary, intermediate, high school and college— to seize these opportunities and educate them on what a manufacturing job and career really looks like today. It’s not what it used to be. Read More »
With Cisco’s heritage in networking the enterprise, we understand how to create a secure, scalable and high performing networking framework – one that enables connectivity and new user experiences. In a nutshell, this has been the foundation for our efforts in connecting cars. We’ve taken some of the key aspects of our enterprise core in defining how we view the car of the future. With a highly secure and reliable networking infrastructure as the foundation of a connected vehicle, you enable a full spectrum of partners to create new experiences for end users and you enable tangible benefits for the automotive industry and its customers.
In Traverse City, Michigan this week, we’ve had a very exciting demo to show off. With tier 1 supplier Continental, we’re announcing the very first proof-of-concept of a connected vehicle using Cisco technology. With the Center for Automotive Research Management Briefing Seminars as the backdrop, we’re showcasing for attendees the impact of Cisco’s enterprise-grade, secure and seamless wireless network technology on the connected vehicle.
Have you ever put your car in for service and it came back with a ‘door-ding’, or some other damage? Now, to be clear you probably can’t be 100% sure it didn’t happen in a car parking lot, or was it kids being too rough with there toys? And where did that scratch come from on your newly delivered car -- was it already there? Who knows?
Well, if you were dealing with Mercedes-Benz Czech Republic (MBCR), you might find out! Located in Prague, MBCR employs 400 people, and sells, services and supports Mercedes-Benz vehicles throughout the Czech Republic.
Mercedes success story -- click picture to view pdf on Cisco Case Studies Slideshare site
The subsidiary was eager to maintain its excellent standard of service. One issue that was a constant source of customer complaints was vehicle damage. Customers were sometimes wrongly accused of damaging cars when the cars had been scratched or dented in transit. Damages could also occur in the showroom or repair center and be wrongly ascribed to customers. MBCR had an analogue camera system in place to cover these incidents, but the pictures that it produced were of poor quality. In many cases, identification of number plates and faces was not possible. Administrators also could not easily locate the footage that they needed, and recordings only stretched back two days.
Locate specific dates, times, or incidents in video archives in seconds
Cost-effectively add new cameras and video storage
Exterior cameras film cars being loaded into the showrooms and record details of every number plate. If a vehicle is scratched in transit, the cameras record the incident. This arrangement helps ensure that customers are not wrongly blamed for the damage. Interior cameras film the reception, showroom, and repair center areas. Any accidents or incidents involving theft or vandalism are instantly captured. Customers who leave their vehicles for servicing or repair can rest assured that they are now covered for any loss or damage.
I asked Michael Klemen -- Cisco Executive Automotive Manager in Europe (EMEAR) where video was going in the automotive industry and he said:
“New digital tactics are becoming more important to the auto industry in all areas,. As this matures the appetite for video content is growing at an insatiable rate: Show it, see it while being connected is important – digital dashboards, I-Services Kiosks, configuration & visualization from Car Design to Sales, After Sales services is what everyone builds into the value chain today !”
The IT (Information Technology) and the OT (Operational Technology) “worlds” are requiring convergence to meet the growing complexity of a more informed customer driven market. Not only in the technical sense, but also organizationally.
I don’t know about you, but trying to keep up with the alphabet soup of acronymous in one world is difficult enough, but when we attempt to combine both “worlds” it can be nauseating to say the least, and produce a terrible “soup” of acronyms I mean both organizations speak different languages, right? OEE, EOL, CNC, MTTR, EtherNet/IP, etc.. for OT, and SNAP, OSPF, EOF, NAT, IP etc.. for IT. The IT world is more formal too, right? For example, IT SIP’s and OT umm ……..CIP’s.
Can you imagine the language and cultural challenges of both worlds trying to understand each others language let alone work jointly to execute programs and projects that drive business value for their company’s and markets? I’ve heard in some organizations that proposition often times causes a bigger confrontation than the epic Ali vs. Frazier “Thrilla in Manila” battle, but it doesn’t have to be that way. In fact, the Industrial IP Advantage website is an educational community of both IT and OT professionals. A IT and OT broker if you will. You will find that the two worlds are not so different.
Paul Brooks, Rockwell Automation; Dan McGrath, Panduit and Kevin Davenport of Cisco discuss how OT and IT professionals can leverage the Industrial IP Advantage community to accelerate the adoption of IP technology to converge both “worlds” and extract tangible value from the IoE opportunity.
Left to right: Philippe Beaulieu (Librestream), Dan McGrath (Panduit), Paul Brooks (Rockwell Automation), Kevin Davenport (Cisco)
The IT and OT worlds have more commonality than differences. In fact, one of the common areas of focus for both worlds revolve around “standardization.” Historically, OT technology projects and deployments have leveraged modified Ethernet implementations to connect machines, sensors and the like on plant floors. This approached has produced many different flavors of industrial modified ethernet protocols, such as, ProfiNet, EtherCAT, Powerlink, etc.. Although these ethernet implementations allowed manufacturers to move further away from costly, difficult to maintain, and hard to scale proprietary technology the industry recognizes that a more universal standard technology approach is required to take advantage of the Internet of Everything (IoE) revolution and the 3.88 trillion dollar of manufacturing value associated with the IoE opportunity. That standard technology foundation is Internet Protocol (IP).
By using the power of standard, unmodified Internet Protocol (IP) manufacturers finally have a universal technology platform that improves connectivity between people, partners and processes, devices, departments and systems in industrial applications, and opens up new opportunities for productivity, efficiency and flexibility. Industrial IP Advantage is an idea and resource to bridge the language and cultures barriers of IT and OT together and drive the business and technical values required to meet the demands of the new consumer.
Please register for the community and join a growing community of your IT and OT peers who are innovating, learning and accelerating the adoption of IP to shorten their design cycles, drive supply chain agility, connect in more meaningful ways with customers and drive increased profit for their company. In addition, you’ll have fun learning a new language.