With Cisco’s heritage in networking the enterprise, we understand how to create a secure, scalable and high performing networking framework – one that enables connectivity and new user experiences. In a nutshell, this has been the foundation for our efforts in connecting cars. We’ve taken some of the key aspects of our enterprise core in defining how we view the car of the future. With a highly secure and reliable networking infrastructure as the foundation of a connected vehicle, you enable a full spectrum of partners to create new experiences for end users and you enable tangible benefits for the automotive industry and its customers.
In Traverse City, Michigan this week, we’ve had a very exciting demo to show off. With tier 1 supplier Continental, we’re announcing the very first proof-of-concept of a connected vehicle using Cisco technology. With the Center for Automotive Research Management Briefing Seminars as the backdrop, we’re showcasing for attendees the impact of Cisco’s enterprise-grade, secure and seamless wireless network technology on the connected vehicle.
Have you ever put your car in for service and it came back with a ‘door-ding’, or some other damage? Now, to be clear you probably can’t be 100% sure it didn’t happen in a car parking lot, or was it kids being too rough with there toys? And where did that scratch come from on your newly delivered car -- was it already there? Who knows?
Well, if you were dealing with Mercedes-Benz Czech Republic (MBCR), you might find out! Located in Prague, MBCR employs 400 people, and sells, services and supports Mercedes-Benz vehicles throughout the Czech Republic.
Mercedes success story -- click picture to view pdf on Cisco Case Studies Slideshare site
The subsidiary was eager to maintain its excellent standard of service. One issue that was a constant source of customer complaints was vehicle damage. Customers were sometimes wrongly accused of damaging cars when the cars had been scratched or dented in transit. Damages could also occur in the showroom or repair center and be wrongly ascribed to customers. MBCR had an analogue camera system in place to cover these incidents, but the pictures that it produced were of poor quality. In many cases, identification of number plates and faces was not possible. Administrators also could not easily locate the footage that they needed, and recordings only stretched back two days.
Locate specific dates, times, or incidents in video archives in seconds
Cost-effectively add new cameras and video storage
Exterior cameras film cars being loaded into the showrooms and record details of every number plate. If a vehicle is scratched in transit, the cameras record the incident. This arrangement helps ensure that customers are not wrongly blamed for the damage. Interior cameras film the reception, showroom, and repair center areas. Any accidents or incidents involving theft or vandalism are instantly captured. Customers who leave their vehicles for servicing or repair can rest assured that they are now covered for any loss or damage.
I asked Michael Klemen -- Cisco Executive Automotive Manager in Europe (EMEAR) where video was going in the automotive industry and he said:
“New digital tactics are becoming more important to the auto industry in all areas,. As this matures the appetite for video content is growing at an insatiable rate: Show it, see it while being connected is important – digital dashboards, I-Services Kiosks, configuration & visualization from Car Design to Sales, After Sales services is what everyone builds into the value chain today !”
The IT (Information Technology) and the OT (Operational Technology) “worlds” are requiring convergence to meet the growing complexity of a more informed customer driven market. Not only in the technical sense, but also organizationally.
I don’t know about you, but trying to keep up with the alphabet soup of acronymous in one world is difficult enough, but when we attempt to combine both “worlds” it can be nauseating to say the least, and produce a terrible “soup” of acronyms I mean both organizations speak different languages, right? OEE, EOL, CNC, MTTR, EtherNet/IP, etc.. for OT, and SNAP, OSPF, EOF, NAT, IP etc.. for IT. The IT world is more formal too, right? For example, IT SIP’s and OT umm ……..CIP’s.
Can you imagine the language and cultural challenges of both worlds trying to understand each others language let alone work jointly to execute programs and projects that drive business value for their company’s and markets? I’ve heard in some organizations that proposition often times causes a bigger confrontation than the epic Ali vs. Frazier “Thrilla in Manila” battle, but it doesn’t have to be that way. In fact, the Industrial IP Advantage website is an educational community of both IT and OT professionals. A IT and OT broker if you will. You will find that the two worlds are not so different.
Paul Brooks, Rockwell Automation; Dan McGrath, Panduit and Kevin Davenport of Cisco discuss how OT and IT professionals can leverage the Industrial IP Advantage community to accelerate the adoption of IP technology to converge both “worlds” and extract tangible value from the IoE opportunity.
Left to right: Philippe Beaulieu (Librestream), Dan McGrath (Panduit), Paul Brooks (Rockwell Automation), Kevin Davenport (Cisco)
The IT and OT worlds have more commonality than differences. In fact, one of the common areas of focus for both worlds revolve around “standardization.” Historically, OT technology projects and deployments have leveraged modified Ethernet implementations to connect machines, sensors and the like on plant floors. This approached has produced many different flavors of industrial modified ethernet protocols, such as, ProfiNet, EtherCAT, Powerlink, etc.. Although these ethernet implementations allowed manufacturers to move further away from costly, difficult to maintain, and hard to scale proprietary technology the industry recognizes that a more universal standard technology approach is required to take advantage of the Internet of Everything (IoE) revolution and the 3.88 trillion dollar of manufacturing value associated with the IoE opportunity. That standard technology foundation is Internet Protocol (IP).
By using the power of standard, unmodified Internet Protocol (IP) manufacturers finally have a universal technology platform that improves connectivity between people, partners and processes, devices, departments and systems in industrial applications, and opens up new opportunities for productivity, efficiency and flexibility. Industrial IP Advantage is an idea and resource to bridge the language and cultures barriers of IT and OT together and drive the business and technical values required to meet the demands of the new consumer.
Please register for the community and join a growing community of your IT and OT peers who are innovating, learning and accelerating the adoption of IP to shorten their design cycles, drive supply chain agility, connect in more meaningful ways with customers and drive increased profit for their company. In addition, you’ll have fun learning a new language.
S. Joe Bhatia, President and CEO American National Standards Institute
Guest Blog by the President and CEO of the American National Standards Institute, S. Joe Bhatia: learn directly from the American National Standards Institute about the importance of standards, how their adoption and promotion can help organizations innovate in a global market, while lowering costs and gaining competitive advantage
Author Bio: S. Joe Bhatia, president and CEO of the American National Standards Institute (ANSI), has more than 30 years of leadership experience in global business operations covering engineering, governmental and congressional liaisons, external affairs, and standardization and conformance, and is a frequent lecturer in the U.S. and around the world on topics such as international trade, technical developments, commercial market access, and health, safety and environmental concerns.
As U.S. business and government leaders seek concrete solutions for job growth and global competitiveness, there is an incredibly powerful tool at hand that is sometimes overlooked. This tool can help U.S. industry tap into new and expanding technologies. It can help businesses out-innovate competitors in the global market. And it can help you cut costs and boost your bottom line.
I’m talking about standardization – and there has never been a more crucial time for American businesses to leverage standards and conformance to gain a powerful advantage.
Standardization not only informs the direction of innovation, it impacts the strength of the American workforce. Standards have the potential to accelerate the idea-to-market cycle, increase the number of U.S. products and services in markets worldwide, and save companies millions of dollars.
In short, standards have the power to turbo-charge innovation and fuel business growth.
But to gain the greatest advantage, you have to get informed, and – better yet – get involved. That’s why the U.S. standardization community has worked together to develop the Standards Boost Business outreach initiative. The goal is to help business leaders understand the strategic and economic value of standards – both to your company, and to our overall national competitiveness. Read More »
At the recent Cisco Live 2013 event in Orlando, I talked about the business value of converging operations technology (OT)—used for industrial automation systems—with IT business networks, in order to create more secure, end-to-end, standard communications and control. Regarding business value of IT/OT convergence for machine builders/integrators and consequently their manufacturing customers, I referenced a case study involving Comau Group that Al Presher from DesignNews recently picked up in a blog entitled “Connectivity Enabling Smart Manufacturing.”
Comau is a leading supplier and partner for most global automakers, integrating welding and assembly lines that coordinate dozens of robots and ancillary automation across multiple stations.
The order-to-engineering sign-off cycle requires months and the consequent build and commissioning to full production adds many more months for a new or refreshed manufacturing line.
Multiple fieldbus protocols at the device level complicate both design and implementation, requiring more integration services—time and money—to make the system work.
By designing a converged IT/OT “Connected Machine” solution that utilizes IP-standards-based, off-the-shelf modularity with a network architecture validated for both business and controls topologies, Comau has been able to reduce engineering cycles and cut integration time by more than two-thirds. Quoting an Engineering Manager from the company, “Installation, commissioning and debugging for 10 stations with 12-15 robots takes a couple days, rather than 1-2 weeks.” Read More »