I am fascinated by the new relationships that exist between businesses and customers as a result of social media. In the old paradigm, traffic was mostly one way: customers were inundated with sales and marketing information but rarely given the opportunity to provide insightful feedback. Not anymore. Via social media, the customer really is king. Customers rightly now expect a relationship that is collaborative, on-demand, automated, and in real-time. A customer can become a renowned expert and evangelist for a company – or embarrass a company by publicly criticizing its customer service.
Smart companies will embrace and promote this new relationship. It’s the best customer focus group on the planet, and it’s free! However, social media isn’t the goal but rather the journey. A smart company will also have a proper social media strategy, not just a social media presence. This is where I hope to make my biggest contribution. The Manufacturing Industry team has embarked on this social media journey to engage with you, our audience. We need to be leading the conversation, listening properly and reaching the right people. I hope that you will join me in this exciting process as active members and contributors as I help guide that journey. Thanks again for the warm welcome, and stay tuned!
Please join me in welcoming Andrew Lach to the Cisco blog and our Cisco industry team! Andrew joins us as a recent MBA graduate from Duke University and will be leading the development of our social media strategy and platform. Prior to Cisco, Andrew led a unique career in Biotechnology, first as a scientist and later as a technology developer. He has also recently worked with virtualization software product marketing in the exciting new field of cloud computing.
I believe that Andrew’s background will bring a unique, interesting perspective and skill-set to our team and blogging community. He has led previous marketing and social media initiatives including guerrilla marketing campaigns and YouTube content creation. We greatly look forward to joining Andrew in action as our Blog Administration Manager. Welcome, Andrew!
Cisco Live’s first ever “Industrial Intelligence Day” focusing on manufacturing and industrial customer needs was judged a great success according to the feedback given at the sessions in Las Vegas this week. In an action packed day attendees heard about trends in network convergence between business IT and Industrial plant networks, and how standard Ethernet IP protocols were becoming prevalent in industrial and control networks.
As Master of Ceremonies, I had the pleasure of introducing Alan Cohen, Vice President, Global Public Sector & Industry Solutions. Alan kicked off the day talking about the care-abouts of executives in Manufacturers and how Cisco is addressing them. He used real-life customer examples such as Coca-Cola, General Motors, GE, Continental Tire and Anglo Platinum. Alan expressed how Cisco was helping these customers address the challenges of Growth, Market Transitions, Innovation, Risk and Goverance. This set up a good interactive environment for Bryce Barnes and John Parello to introduce Energy and Sustainability for the manufacturing sector. Bryce pointed out that 35% of all energy usage in the world is consumed by manufacturing industry and we added that that figure goes over 50% if you include the transportation and distribution of those manufactured goods and materials.
After watching John Chamber’s Insightful Keynote, delegates returned to hear Paul Didier and Chris Haley (both Cisco) and Gregory Wilcox (Rockwell Automation) talk about the status and trends for wired LANs including resilience and security with a fascinating presentation on Motion from Gregory. That was followed by wireless strategies from David Wolf and Scott Friberg from Cisco talking about wireless innovations and real-world testing where wireless is now deemed appropriate for time critical applications. Then delegates went to the main tent for a thought-provoking session. Read More »
Many of you have asked me and my team about the session codes for the new Manufacturing Industry Industrial Intelligence day on 12th July 2011 and how to register for the exclusive sessions if you’re attending Cisco Live! So here’s the scoop:
Since many of you have a full conference registration package, you have access to Industrial Intelligence Day as part of your pass. Yes -- we made it possible! You can game the system. We made it easier than Groupon!
You can sign up for the following 3 sessions on CiscoLive Scheduler at https://www.ciscolive2011.com/scheduler (use your login you received with your confirmation) and just click ‘add to schedule’.
The great thing is you can now win an iPAD2by attending these sessions*
Please note that all 3 sessions will all be conveniently held in the same room -- Mandalay Bay F on Tuesday, July 12th, starting with a hosted breakfast at 7 am. An informal networking hosted lunch is also included as part of the day. Read More »
To be competitive, warehouse managers must deliver a high level of performance while reducing costs. Learn how the Cisco and Intermec Mobile Warehouse Management Solution delivers the benefits of mobility to industrial environments, helping warehouse managers to stay connected with their mobile workforce, increasing asset visibility across warehouse operations, providing access to information at the point of work, and delivering intelligence to mobile workers. This is a solution webcast in the “Manufacturing Impact” partner enablement series.
There will be speakers from Intermec: Dan Albaum, Senior Director Marketing and Bruce Stubbs, Director Industry Marketing. Jeff Rodawald, Partner Relationship Executive will be the speaker from Cisco with me, Peter Granger, as a panelist. Should be a great event with lots of folks already registered. If you’d like to register click the link: