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Using Twitter for real-time, personalized marketing

Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »

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Crowdsourcing and Manufacturing

The challenges facing the US manufacturing industry are varied and well-known: foreign competition, regulatory and environmental concerns, and a decline in STEM education, to name a few.

Most of what we hear in the news is a continual stream of reminders of these challenges from politicians, pundits, etc. Everyone seems to acknowledge this is a problem, but what are we going to do about it?

Read More »

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Continue driving the Internet of Things

So, in my last blog, I pointed out that Manufacturers, and particularly car makers, will be driving the Internet of Things (IoT) by incorporating standard networks into their machines.   I also indicated that evolving the standards is going to be critical to that adoption.

Applying standard networks (by that I mean Ethernet, IP, TCP/UDP, 802.11/WiFi, etc.) machines is going to be a distinctly different than the networking of computers, phones and the plethora of tablets and handheld devices that has driven the Internet and standard networks to date. Read More »

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Einstein 1, Neutrinos 0

Faster than the speed of light?

The biggest news to hit the world of physics recently was that neutrinos – “ethereal particles which pervade the universe but rarely interact with anything while they are doing so” – were shown in an experiment to have traveled faster than the speed of light. According to Einstein’s Theory of Relativity, this is impossible.

The experiment was conducted at CERN in September. Researchers shot neutrinos from Switzerland to Italy and measured the time it took for the neutrinos to arrive. The results showed they were arriving 60 nanoseconds earlier than light would have taken.

Is Einstein wrong? Are the laws of theoretical physics about to come crashing down around us? Um, not so fast (pun intended). Read More »

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Peter Granger in Automation World

Automation World

Recently, our very own Peter Granger was interviewed for an article in Automation World Magazine regarding the impact of social media on manufacturing collaboration.

Social media isn’t just for personal use any more. Businesses of all kinds, particularly manufacturers, are looking to leverage social media types of connections for easier access to needed expertise, business intelligence insights and new product ideas.

For manufacturers, the principal driver behind the move toward greater incorporation of social media for collaborative business processes is access to expertise.

Who knows what? Read More »

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