In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
We often talk about business issues, customer care-abouts, productivity savings and the like on this channel, and sometimes philanthropy or esoterics, but mostly if you’re an engineer you have to deal with the technology, the installation, the support, and all the other stuff in terms of where the-rubber-hits-the-road.
When we post videos, we know people lose interest if they’re more than five minutes, so I’m glad it takes less than that to connect the gear up. A couple of cheats help of course -- like switching the radios on in the Cisco gear (they are shipped switched off for security reasons), and it helps to have a pre-charged battery available for the Intermec CK3. But then the video wouldn’t have made it onto the channel! We have quite a few customers with this kind of Warehouse technology.
These just keep getting better! Reminiscent of Jack Bauer and Chloe O’Brian’s heroics on 24, check out the new animated mini-movie from Cisco in the continuing “Ike” series:
For those who may be unaware of the series, Ike Theodore (IT) Willis is the (mostly) silent IT guy who thwarts theft, fraud, and other calamities in a not-so-smooth fashion. He’s essentially James Bond’s awkward younger cousin who got an engineering degree instead of joining the British Secret Service. He’s a bit of an everyman, and especially relatable for those of us with a love for technology. Read More »
Centuries ago, medieval mapmakers used to draw dragons and other mythological creatures on maps to indicate areas that were uncharted, and therefore potentially dangerous. One particular map, the Hunt-Lenox Globe, contains the phrase: “HC SVNT DRACONES,” Latin for “here are dragons.”
When examining social media and the potential effect it can have on one’s professional and personal landscape, I sometimes feel that all social media such as Twitter, Facebook, LinkedIn, etc. should, somewhere near the copyright, contain the phrase “here be dragons.”
The amateur Art Historian in me would also like to see a beautiful image like the one above accompany the warning, too, but that’s less important.
For all its wonders, Social Media can be a dangerous thing. Read More »
There are a few of us at Cisco that write here regularly. We care about what is going on in Manufacturing in general, but more specifically, in terms of integrating the manufacturing networks into the Enterprise and speeding adoption of open standards to enable more efficient production.
I will later this month be launching a series on how Machine Builders can more readily enable productivity by integrating more closely with their end users (call that “convergence”) or by helping their end users be more productive by enabling secure remote access. But that is later this month.
Today I want to talk about how we all communicate. It isn’t just by wires. It isn’t just by mouth. We have a plethora of communication means available to us. I’m talking about us people to other people in the industry. It is by building contacts with people in industry and spreading the word. That is what we at Cisco are doing.
We don’t have every answer. We think we’ve got a number of good ones. We’re enhancing some of the areas. But this is not a commercial for Cisco. This is a commercial for open dialogue between those that care about Manufacturing.
There are a few good spokespeople for this effort, and I want to call them out. And I admit right upfront this is not a complete list. But please bear with me. Read More »