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How Social Media Improves Collaboration – Automation World, November 2011

January 23, 2012 at 11:44 am PST

Check out the November Issue of Automation World Magazine and find out more about How Social Media Improves Collaboration.

If you want to know more about some of the things Cisco is doing in the way of Social Media for our Customers, check out the story in the print version of Automation World November 2011.

You can click the link here and you’ll see some great information about Baker Hughes and their use of Cisco’s Corporate Social Media Tools. Social Media isn’t just about YouTube, Twitter and blogs – though we all use them – you’re watching this on YouTube and maybe got here by reading my blog! But it’s more than that… Read More »

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Cisco Manufacturing’s social media activities for Cisco Live UK

January 16, 2012 at 2:54 pm PST

Cisco Live UK is only a few weeks away!

Cisco Live UK will soon be held at the end of this month, from January 30th through Feb 3rd in London. Cisco Live is Cisco’s flagship event of the year for customers and partners and offers an unparalleled combination of education and training on the latest technologies and industry trends. It enables technical and field people to gain certification on Cisco products; and it gives the opportunity for all attendees to extend their professional networks by forging new connections with like-minded colleagues.

We in Cisco Manufacturing are extremely excited about our presence at Cisco Live UK, so be sure to follow us on all of our social media channels to learn more about the event and all that Cisco has to offer there!

Read More »

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Jeff Reinke Interview on Social Selling, Editor of Manufacturing.net

January 11, 2012 at 3:14 pm PST

Social Selling Thought Leadership

Recently I had the pleasure of interviewing Jeff Reinke, Editorial Director of Manufacturing.net, The Leading Source for Manufacturing News & Insight. Jeff is recognized as a manufacturing industry thought leader and has produced recent work on the adoption of social media within the manufacturing industry.

Given his expertise, I reached out to Jeff to discuss Social Selling, particularly within manufacturing. His answers provided a lot of great insight into this evolving hybridization of traditional sales/marketing and social media: Read More »

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I can see clearly now!

Hopefully everyone is back from the Christmas/New Years Holidays by now and already hit the deck running. I know we in the Manufacturing team are already off, well, most of us. I started the New Year by having cataract surgery. So I am going to combine some Healthcare with some Manufacturing in this blog. Consider yourself forewarned!

First, what to expect from us this coming year: much more on the value of mobility and the ability to collaborate across the global workforce, wherever they are (yes, that is Borderless Networks); then a lot on the vast amount of data presenting itself to the factory and from the factory to the enterprise (you will hear the term “data deluge”); also the impact of “the cloud” on the factory; also the growing prevalence of tablets and other smart devices in manufacturing operations. And we will undoubtedly have new areas of concentration throughout the year as new technologies take hold in manufacturing.

So, that is the preview of the year. But now I want to talk about my personal experience with Healthcare and how it relates to Manufacturing. Read More »

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Social Selling for B2B and Manufacturing

January 9, 2012 at 11:05 am PST

What is Social Selling?

You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.

It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »

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