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Jeff Reinke Interview on Social Selling, Editor of Manufacturing.net

January 11, 2012 at 3:14 pm PST

Social Selling Thought Leadership

Recently I had the pleasure of interviewing Jeff Reinke, Editorial Director of Manufacturing.net, The Leading Source for Manufacturing News & Insight. Jeff is recognized as a manufacturing industry thought leader and has produced recent work on the adoption of social media within the manufacturing industry.

Given his expertise, I reached out to Jeff to discuss Social Selling, particularly within manufacturing. His answers provided a lot of great insight into this evolving hybridization of traditional sales/marketing and social media: Read More »

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I can see clearly now!

Hopefully everyone is back from the Christmas/New Years Holidays by now and already hit the deck running. I know we in the Manufacturing team are already off, well, most of us. I started the New Year by having cataract surgery. So I am going to combine some Healthcare with some Manufacturing in this blog. Consider yourself forewarned!

First, what to expect from us this coming year: much more on the value of mobility and the ability to collaborate across the global workforce, wherever they are (yes, that is Borderless Networks); then a lot on the vast amount of data presenting itself to the factory and from the factory to the enterprise (you will hear the term “data deluge”); also the impact of “the cloud” on the factory; also the growing prevalence of tablets and other smart devices in manufacturing operations. And we will undoubtedly have new areas of concentration throughout the year as new technologies take hold in manufacturing.

So, that is the preview of the year. But now I want to talk about my personal experience with Healthcare and how it relates to Manufacturing. Read More »

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Social Selling for B2B and Manufacturing

January 9, 2012 at 11:05 am PST

What is Social Selling?

You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.

It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »

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Cisco Live UK 2012 Industrial Sector: Get a head start solving business needs at the Industrial Solutions Booth

January 9, 2012 at 10:24 am PST

Cisco Live UK (January 30th-Feb 2nd in London)  is right around the corner.  A good number of our attendees hail from the industrial verticals such as Transportation, Oil & Gas, Water/Waste Water Treatment, Automotive, and Food & Beverage and Consumer Packaged Goods.

These industrial companies are wrestling with business challenges such as reducing costs, speeding time to market and improving production uptime. How does Cisco play in the industrial space you ask? Read More »

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Predictions for Social Media in 2012

January 4, 2012 at 11:23 am PST

My colleague Peter recently wrote a great blog about Thomas Edison’s predictions for 2011, which he made in 1911. While Edison didn’t predict Social Media, I thought it would be interesting to post some predictions on the subject for 2012 from an article on socialmediaexaminer.com —  and the predictions’ possible influence on our blog: Read More »

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