I was fortunate enough to lead the Cisco team that looked at consumer experiences in the automotive industry, and the results were eye-opening. For those of you that didn’t know, the study surveyed more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used when buying and driving an automobile. Consumers also identified preference for car dealers/manufacturers to provide a more personal driving experience, and their trust in future automotive innovation.
Some pretty interesting results emerged. Prior to purchasing a vehicle, consumers prefer to begin their process online. That’s not too surprising to most of us, since you’re reading this blog online right now, so you yourself are fairly comfortable with online research, I assume! But many had issues trusting the information on the manufacturers’ web sites.
Most consumers begin their car purchasing process online: 83% of global consumers prefer to research online for information on a car, versus only 17% of consumers that prefer to call or go to dealership.
We were also educated on what mattered most to consumers. Consumers desire a more automated way to track car gas and maintenance costs:
Impact of gas prices on customer experience:52% of consumers want to track gas prices from a vehicle. Gas-price tracking was the highest priority, compared to 46% of consumers wanting to track insurance prices, 35% wanting to track roadside assistance availability, and 32% wanted to track recall information.
That was a little different to how folks wearing a manufacturing hat actually thought. Most manufacturing executives (57%) thought that auto manufacturer information is most important for consumers to track!
Consumers are also more willing to trade personal information for customization, security and savings:
More Personal Security and Customized Cars: 60% would provide biometric information such as fingerprints and DNA samples in return for personalized security or car security. 65% would share personal information such as height/weight, driving habits, entertainment preferences if this allowed a more customized vehicle and driving experience.
“The survey shows consumers’ comfort with technology and need for immediate information whether they are researching, buying, driving or servicing their vehicle. While consumers in diverse parts of the world may expect very different experiences, their technology demand is more positive than many manufacturers imagine. Many consumers are just waiting for manufacturers to respond with better car buying, driving and service experiences augmented by technology.”
Guy Denis, Business Development Manager for Industrial Automation at Cisco Systems, explains the booth at Hannover Messe 2013 and how it relates to the theme of integrated solutions by connecting the IT environment with manufacturing industry Operational Technologies(OT).
Guy talks about Cisco’s presence at the show and talks about some elements of the booth and the solutions Cisco showed. Many of the Cisco Connected Industries and products were on display, including the Industrial switching products like the new IE2000 which now has Power over Ethernet (PoE) capabilities.
Guy shows the other Machine-to-machine (M2M) products such as the IE3000, and some of the newer modules such as for PoE and fiber, very applicable for machine manufacturers and in the automotive as well as the Food and Beverage industries.
Guy then goes on to talk about the architectural approach that Cisco has developed and the partnership with Rockwell Automation, a relationship that enables joint development. So Cisco is extremely relevant on the plant floor, especially in a Rockwell environment with the jointly developed Converged Plant-wide Ethernet architecture.
Eighty-Five percent of companies with global supply chains experienced at least one supply chain disruption in the previous 12 months.1 Risk is inherently unpredictable. Fortunately, the current workforce is undergoing its own transformation to be able to identify and manage risk on a global basis.
For more than 35 years I have worked with companies and manufacturers around the world on supply chain related business opportunities. One thing senior executives of those firms all had in common was a relentless, positive perspective and motivation for improvements in the global supply chain. Risk management has become the pervasive mantra throughout the supply chain world, but as technology evolves the need for increased business agility is at an all-time high. As manufacturers continue to adopt more technology and become more sophisticated and global, not only do they become more vulnerable to risk, they also have more opportunities to manage risk.
Following on from my recent blog about “Is Manufacturing Coming Back to the US?” one of Morgan Stanley’s Investment guys, Ruchir Sharma, (Managing Director and the head of the Emerging Markets Equity team) has a book out called ‘Breakout Nations’ and in it he says:
“Every Investment idea is right for a while”
He was talking to Fareed Zakaria on his GPS program. Fareed cited that in the 1980’s investing in Japan made you a big winner until the 90’s came around. In the 1990’s it was all about Tech stocks. Then the Tech bubble burst. The Fad for the 2000’s was emerging markets.
And he asked are emerging markets submerging? I was interested mainly because the discussion lead to which countries invest most in R&D, and that is a leading indicator of success for economies worldwide. In fact, the numbers don’t lie. It looks like we may be entering a new phase with different leaders of growth, and it may be the US that becomes the new focus of manufacturing and innovation.
An introduction to how Cisco Industrial POE can simplify electrical wiring, increase device portability, and lower Total Cost of Ownership (TCO). This is available on the Cisco IE3000 and IE2000 Series products now.
IP devices are becoming Ubiquitous, and the Internet of things is upon us, and predictions are for billions of devices connected over the Internet of Everything. So, what does this mean in terms of connectivity? Will everything be wireless? Clearly not for several reasons, including up-stream and downstream high speed connectivity with data centers and storage, and issues of reliability in harsh environments. However, many devices such as sensors will be wireless, and they’ll need to be back-hauled back to the data center or control areas.
So those sensors and devices, which may or not be battery powered, will need to connect to a wired infrastructure of some sort. Many will need a wire-line, especially in the world of manufacturing, energy and utilities. That’s where Power over Ethernet, or PoE, is proving invaluable. Read More »