Manufacturing Social Media
In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
You’re reading it right now…
Cisco’s blog is its social media hub. The manufacturing blog is where the majority of our content creation lives. We work to infuse personality with thought leadership within our blogs:
Our YouTube channel is where all of our manufacturing relevant videos will be available, including interviews, event recordings, and viral videos:
Our LinkedIn group is where our in-depth manufacturing discussion occurs. Members can share content, discuss articles, and debate. Come join the conversation!
We use Twitter to amplify and disseminate not only our content, but also other relevant articles, thought leadership, and manufacturing events. Similarly to our blog, we also infuse our personal interests in our twitter feeds.
Our umbrella twitter handle is:
The following are the personal twitter handles of our blogging team:
@PGrangerCISCO, Peter Granger, Senior Global Market Manager
@AndrewLach, Andrew Lach, Marketing Manager
@wylie_mark, Mark Wylie, Manufacturing Industry Solutions Manager
@KevinDavenport, Kevin Davenport, Global Solutions Manager for Industrial Intelligence
Our Manufacturing & Energy Facebook page gives all users a simple environment in which to exchange ideas, articles, and opinions. It is where you will find videos, blogs, pictures and many other things related to the manufacturing, oil, gas, and energy industries. It is also a place where new contacts and relationships can be made, so be sure to get involved and engaged!
We hope that you will join us in expanding the social media presence of manufacturing at Cisco!