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Manufacturing Social Media

October 10, 2011
at 12:59 pm PST

Manufacturing Social Media

In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.

At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.

Blog

You’re reading it right now…

Cisco’s blog is its social media hub. The manufacturing blog is where the majority of our content creation lives. We work to infuse personality with thought leadership within our blogs:

http://blogs.cisco.com/category/manufacturing/

Our YouTube channel is where all of our manufacturing relevant videos will be available, including interviews, event recordings, and viral videos:

http://youtubecisco.com/manufacturing

Our LinkedIn group is where our in-depth manufacturing discussion occurs. Members can share content, discuss articles, and debate. Come join the conversation!

http://www.linkedin.com/groups/Cisco-Connected-Manufacturing-3836381

Our Flickr account is where you will find photos of Manufacturing team members, events, and other fun activities:

http://www.flickr.com/photos/cisco_pics/sets/72157628044783382/

We use Twitter to amplify and disseminate not only our content, but also other relevant articles, thought leadership, and manufacturing events.  Similarly to our blog, we also infuse our personal interests in our twitter feeds.

Our umbrella twitter handle is:

@CiscoMFG

The following are the personal twitter handles of our blogging team:

@PGrangerCISCO, Peter Granger, Senior Global Market Manager
@AndrewLach, Andrew Lach, Marketing Manager
@wylie_mark, Mark Wylie, Manufacturing Industry Solutions Manager
@KevinDavenport, Kevin Davenport, Global Solutions Manager for Industrial Intelligence

Our Manufacturing & Energy Facebook page gives all users a simple environment in which to exchange ideas, articles, and opinions. It is where you will find videos, blogs, pictures and many other things related to the manufacturing, oil, gas, and energy industries.  It is also a place where new contacts and relationships can be made, so be sure to get involved and engaged!

We hope that you will join us in expanding the social media presence of manufacturing at Cisco!

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6 Comments.


  1. Touche! Even within my own industry and niche there are very few of the top manufacturers who use social media to conect. I guess they dont see the bigger picture yet?

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    • Andrew Lach

      Hi Don,

      Thanks for the comment. It is interesting to see which industries rapidly adopt new technologies such as social media and which ones don’t. I think there are a lot of reasons that drive this, including the demographics of the industry employees and the nature of the customers.

      However, I think that some industries may be surprised to find out how tuned-in some of their customers are to social media.

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  2. Im impressed, I have to say. Very hardly ever do I come across a weblog thats both informative and entertaining, and let me let you know, youve hit the nail on the head. Your blog is significant; the concern is one thing that not adequate individuals are talking intelligently about. Im definitely pleased that I stumbled across this in my search for some thing relating to this problem.

       0 likes

    • Andrew Lach

      Hi Sinhui,

      Thank you! I hope that you will help contribute to the conversation!

         0 likes

  3. Hi Andrew- we are a Canadian web-based manufacturing network that has very recently launched, and is managed by EMC (Excellence in Manufactuing Consortium). EMC is the largest manufacturing consortium in Canada (www.emccanada.org). I have posted a link to your blog in my blog. Great to see a manufacturing company embrace the tools as we are all still learning about them and where they apply.
    Please feel free to register on our site and comment.
    Best regards,
    Mike

       0 likes

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       0 likes