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Internet of Everything

On a typical day, we leave a vast trail of data in our wake. Our browsing histories, online preferences, shopping habits, work decisions, social interactions—all are rendered in binary code, prompting a complex interaction of requests, responses, affirmations, and denials.

And that’s just from our laptops and smartphones.

What about when the Internet of Everything — with its explosion in connectivity from 10 billion “things” today to 50 billion in 2020 — truly shifts into overdrive? At that point, our clothing, our houses, our cars, our lawns, and our refrigerators may be generating ever-larger torrents of data — all about us.

This upsurge in personal Big Data has big implications. Indeed, each person’s emerging digital persona will go a long way toward defining their place in the world.  Furthermore, all of that data already has great intrinsic value to Internet giants, retailers, financial services companies, and many others. If we manage it right — in what I see as a burgeoning Marketplace of Me — some of that value may come right back to us.

Here are just a few of the rising implications surrounding the digital persona and the Marketplace of Me:

The best way to sort these issues? A system based on private ownership of the means of production, distribution, and exchange, characterized by the freedom of individuals to operate or manage their assets for profit in competitive conditions.  If that sounds complicated, well, the good news is that it’s already here: free enterprise. The answer is simply to allow natural market forces to disrupt and renew value associated with the Marketplace of Me.

That is already beginning to happen. Here are a few recent developments that tie in to the Marketplace of Me:

I believe that as the Internet of Everything continues to accelerate, there will be many more solutions. And the Marketplace of Me will bring greater opportunities for managing our digital personas and realizing the worth of our personal data.

Because when it comes to data, you are what you generate.

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