Traditionally, incumbent companies have relied on three main competitive advantages to maintain their leadership positions over newcomers: 1) large customer bases, 2) strong brand equity, and 3) access to large amounts of inexpensive capital.
Today, however, these attributes no longer provide the protective mote needed to fend off today’s agile, innovative, and risk-taking competition. Cisco’s recent Digital Vortex research determined four out of 10 incumbents will be displaced in just the next five years.
Here’s why. Read More »
Tags: Cisco, digital business, digital disruption, Digital transformation, digital vortex, Joseph Bradley
The Brooklyn Nets have kicked off the 2015-2016 season at the Barclays Center, but for the first time ever the venue will also host a full slate of NHL games, as the New York Islanders have made the arena their permanent home this season. But whether fans are there to see slam-dunks or power-play action, they will undoubtedly benefit from the relentless focus of the Barclays Center to deliver one of the most technologically advanced fan experiences in all of sports.
Barclays Center employs cutting-edge technology solutions to remain on the forefront of delivering the digital fan experience fans that have come to expect. A leader in stadium connectivity and digitization since it opened in 2012, Barclays Center utilizes Cisco Connected Stadium Wi-Fi and Cisco StadiumVision to revolutionize the way fans consume live sports, contributing to their mission to keep visitors better informed, engaged and connected than ever before.
Through the use of the Barclays Center mobile app, fans enjoy a customized experience with choices and information on what to watch, ways to interact and more. From the ability to order concession items directly from their seats, to streaming live video, watching replays, and even sending photos and messages to the stadium video boards, the arena’s app is all about making the fan experience more seamless and interactive.
Read More »
Tags: #DigitalTransformation, Barclays Center, Cisco, Cisco Connected Stadium Wi-Fi, CiscoSESG, concert, Connected Stadium, InternetofEverything, IoE, Ken Martin, nba, NHL, sports, sports tech, Sports technology, Stadium WiFi, StadiumVision
If you’ve ever gone hiking through the woods, you know the importance of a trail marker. You can have a great map and plenty of wilderness experience, but sometimes the wild gets the better of you. All of the trees start to look the same. It’s disorienting. You can be on the right path all along, but you’ll start to lose confidence and move more slowly if you aren’t sure you’ve taken the right fork in the trail. Only when you see that familiar symbol carved into a tree, or splash of paint on a rock, do you know with certainty that you are on the right track.
Today, I want to celebrate a key point along Cisco’s journey to lead companies down the path of digital transformation. Our Cisco marketing teams have won four ITSMA Marketing Excellence Awards – the most ever awarded to one company in a single year! The teams and the awards they won are as follows:
ITSMA Diamond Award for Marketing Excellence
Category: Driving Business with Thought Leadership
Winner: Cisco Thought Leadership Team
Our Thought Leadership Team has worked closely with Cisco Consulting Services over the past several years to codify a unified thought leadership agenda for the entire company. Their innovative research identified digital transformation in the Internet of Everything (IoE) as a major market transition and quantified the $19 trillion value at stake. Behind the strength of this analysis, Cisco made digital transformation in the IoE our top priority and company storyline. In recent months, this team has begun to translate their analysis into industry-specific roadmaps detailing how to capture the value from digital transformation.
As we have extended our thought leadership into specific industries, we have also worked to collect real customer stories of digital transformation in action as proof that the digital shift is a tangible reality. This integration of thought leadership across our consulting, sales, and marketing teams has helped to differentiate Cisco as a driver of business outcomes, given Cisco brand permission to enter new markets, and helped our customers take action to begin their digital transformations.
Congratulations to Kathy O’Connell, her entire team, and the many teammates in Cisco Consulting and all across Cisco who contribute to this work! Read More »
Tags: Cisco marketing, Digital transformation, digitization, Internet of Everything, IoE, ITSMA, Marketing Excellence Award
The U.S. space program in the 1960s and ‘70s was a classic example of an innovation model that began with a government initiative, was applied to enterprise issues, and finally filtered down to consumers. Internet innovation in the early 2000s turned that model on its head by focusing first on consumer needs, consumer applications, and consumer-oriented technologies such as e-commerce, mobile, social, and cloud.
Today, the Internet of Things (IoT) is inverting the innovation yet model again, bringing enterprise-oriented business-to-business (B2B) technologies and applications back into vogue. IoT is making traditional industries such as manufacturing and logistics “cool” again.
One indication of this trend is the large number of startups focused on enterprise solutions. I meet with several startups every week, and all of them seem to be focusing on some aspect of IoT—analytics, fog computing, vertical applications, sensor connectivity, and more. These startups see the huge transformative business opportunity of IoT, as the connections among people, process, data, and things become more pervasive. Millennials are driving this digital transformation. We can see their influence as consumers in the auto industry, for example, where new cars have essentially become smartphones on wheels. But now Millennials are also driving IoT innovations as participants who insist on using mobile devices and state-of-the-art software and tools to access and control IoT operations.
The Internet of Things is sparking innovation in traditional industries.
Read More »
Tags: Cisco, innovation, Innovation Grand Challenge, internet of things, IoT, iot world forum, Maciej Kranz
October marks five quarters since I took on a role to lead Cisco’s Internet of Things (IoT) Systems and Software Group, a critical business for Cisco to help organizations connect the unconnected. And, wow, what an incredible time it has been. I’m so proud of the many team accomplishments—from the IoT System launch with 15 new products on the market, to the daily innovations and unbelievable culture we created—it truly has been an honor to lead this group and make a difference for Cisco and you—our customers—worldwide.
As I write this blog, I’m taking on a new opportunity as Chief Technology and Strategy Officer for Cisco Services. And again, I find myself working on something incredibly exciting —helping our customers transform in this digital age.
This digital age poses new challenges and opportunities for organizations. As Cisco moves to help the industry capitalize on the next wave of the Internet, I have the opportunity to bring my skills and experiences to this new challenge in Cisco Services. Read More »
Tags: advanced services, Cisco Services, Digital transformation, digitization, IoT, Kip Compton, managed services, support, TAC, technical services