Earlier this week we unveiled a new architecture called Borderless Networks and our very first proof-point - the second generation of the Cisco Integrated Services Router – the ISR G2.
The response has been overwhelmingly positive. In addition to our customers and channel partners, several analysts and members of the media have supported this direction and the ISR G2, and there is a “feel good” factor about the announcement. David Gartner of the Information Week called the ISRs as the foot soliders of Networking. I thought that was a great analogy.
Yesterday, there was a note from Wedbrush Morgan giving Cisco an upgrade for this launch referring to the ISR G2 and the ASR 1000 series, including the new ASR 1002-Fixed platform, while stating “we view the ISR to be the anchor product of Cisco’s enterprise networking business and the single largest margin contributor in the company. The first generation ISR was introduced about five years ago, so the ISR G2 represents one of the largest installed base upgrade opportunities the industry has seen”.
This launch was picked up by the media in different geographies. With over 7 million ISRs deployed worldwide, and many pre-ISR routers still powering branch offices, yes, it does represent a significant installed base.
Jim Duffy at Network World commented on Borderless Networks saying:
“Borderless Network is intended to support applications, processing cycles and services that are increasingly distributed and virtualized, such as those in cloud computing and software-as-a-service environments. Some analysts say it is more than another Cisco “marketecture,” though. “
David Garner at InformationWeek picks up this sentiment as well:
“Taken together, the Borderless Networks architecture and the ISR G2 form a sort of central nervous system network that simplifies the delivery of networked business services throughout IT organizations, large and small. Cisco said a five-phased plan will help “deliver services and applications to anyone, anywhere, on any device, at anytime—seamlessly, reliably, and securely.”
Jeffery Burt at eWeek comments on the trends taking place in the industry to warrant the ISR G2’s feature updates:
“These capabilities are going to be important, given the current trends, Palmer said. By 2012, 90 percent of the bandwidth for consumer traffic will be video-based. In addition, employees in greater numbers are bringing in their consumer devices—such as iPhones or their own laptops—and expecting the same level of access to enterprise applications that they’d receive from company-issued devices.”
There are many others. Social media was an active component here as well. Lots of good responses on Cisco’s Routers Facebook page and the CiscoGeeks Twitter feed.


Even some of our competitors also found it worthwhile to give our announcement a plug. As always, we welcome that.
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Posted by Shashi Kiran at 11:22AM PST
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