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Using Webinars: Great Examples from Those Doing it Well

- March 28, 2012 - 2 Comments

We found four organizations that are taking full advantage of technology and using webinars to add value to their brand, reach new customers, educate their audiences and/or support their current staff.

We hope these folks offer inspiration as you plan your next event.

The eLearning Guild

This is a member-driven organization of e-learning professionals that use webinars for showcasing the latest ideas from a range of expert speakers. Their hour-long webinars teach new techniques and strategies. The monthly events are recorded so users can view them at their leisure. For example, on January 17, 2012, “The Secrets to Rapid eLearning Success” dealt with keeping up with the latest technological demands and producing effective e-learning.


An online community interested in the process or the ability to engage people in understanding ideas, not the final product, uses webinars to educated people about visual thinking and about other topics, like “Journalism in the Age of Data.” They have set up a nice page with easy access to their series of webinars that are free to the public. This is a great way to help people find your library and see what you have to offer.

PetSmart Charities

An independent, nonprofit, PetSmart Charities uses online webinars to train volunteers and staff working to help animals. They have programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. They have live and recorded webinars available for animal-welfare professionals.

The Ken Blanchard Companies

A management training and consulting firm known for its incredible advice, offers many no-cost webinars about various management techniques. These webinars are well received and add value to the brand by providing information that parallels the information found in their books, such as “Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations.” They actually partner with WebEx and we have a robust library of their presentations here.

These are just a few examples of companies using webinars. Do you have more? We’d love to hear about them. Leave us a comment here or on Facebook!

We have a lot of webinars recorded on WebEx Channels. And you can post your recorded webinar there too! Come take a look at the library for ideas, tips or to learn something new.

This blog is one in a series. Here’s the list of all the related posts:

Intro: Using Webinars to Build Your Business
Part 1: Top Reasons Why Using Webinars is Good for Business
Part 2: Five Webinar Mistakes You Can’t Afford to Make
Part 3: Using Webinars: Great Examples from Those Doing it Well


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  1. Hi Chris, Thanks for the insight on the Webinars. It is truly a great way to reach out and educate folks these days. I will be sure to keep an eye on the WebEx Channels!