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The gaming console industry is gaining traction in the online movie and TV market with the entrance of two new competitors. Earlier this week, Microsoft announced that XBox 360 users can now rent and buy movies and TV shows online through a partnership established with Netflix. Microsoft will join the arena in close timing with Sony’s announcement to enable similar capabilities for Playstation 3 and PSP. This is a step into direct competition with AppleTV and Vudu, in addition to the set-top based VOD services currently being offered, like what you would receive from Cisco or Comcast. Check out this video produced by CNet, “How to watch Netflix movies on your Xbox 360.” The gaming industry’s willingness to adapt to the rising trends of the consumer, makes me confident that a true integration of social networking and video may soon be enabled via gaming consoles. For example, Marc Whitten, General Manager of XBox Live, writes about new features of the XBox 360 in a direct letter to members, “We added new features like background downloading, 1080p support, movies and TV shows, video chat, a Marketplace blade and instant messaging.” You can even blog via XBox 360! The familiarity and loyalty to gaming platforms may result in users quickly adapting to renting and buying movies online. Furthermore, movies that feature a synonymous game (Iron Man, HellBoy, Harry Potter) will most assuredly be able to leverage this feature to increase rental volume and online visibility. This level of redundancy is a definite industry nuance that bridges an existing gap between media platforms of similar themes by connecting two of the most profitable platforms, video games and motion pictures. Integrate social networking into the mix, and you are well on your way to a Visual Networking ecosystem.

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9 Comments.


  1. The gaming industry is definitely adapting to consumer trends, Johanna. Social Networking”” “Social Gaming” and “”building communities”” were the buzz of the week and a focus for the industry heavyweights at E3. The target audience for the gaming industry continues to expand and online movies being offered through gaming consoles is a perfect example of the progression of experiences. The gaming industry is rapidly becoming the largest in the entertainment sector, with games outselling both music and movies. It seems a natural evolution to enable consumer to download movies through their consoles and enjoy both experiences through one medium.”

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  2. I’ve been seeing stuff on Comcast OnDemand that features the network G4′s coverage of the E3 gaming convention. All I need are better, cooler games to keep me on the couch more! But if all my friends are gaming too then, hey… I will surely be renting movies through a gaming console in the near future!

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  3. So they have some agreements and want to earn a few more money. If you have the power why not do it… this segment is growing each year….

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  4. great post, i’ve subscribe ur blog, i found there is a similar post here for PSP Movies Download, you can check it out.”

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  5. the post is similar indeed but i like this original more to be honest

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  6. Hm, I really like this option for the Xbox. I don’t use it that often, but it really is convenient if I need something to do. Then again, most of my microsoft points go toward Halo three stuff. http://ylhr.net

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  7. I like the idea of online movie rental on my game console. Of course you can’t beat sites like diablo rojo where they link to movies for free. you can watch the shutter online for free, plus tons of other movies.”

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  8. I’ve been seeing stuff on Comcast OnDemand that features the network G4’s coverage of the E3 gaming convention. All I need are better, cooler games to keep me on the couch more! But if all my friends are gaming too then, hey… I will surely be renting movies through a gaming console in the near future!

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  9. Lovely article dude, thanks. I love gaming.

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