On Monday, I mentioned TokBox, an online based video chat company that enables visual networking by creating an increasingly convenient and inexpensive way to communicate through video. I want to follow up with some facts about video usage on the internet, and some projections from a study Cisco conducted based on the increasing use of video online. Here they are…Video is now approximately one-quarter of all consumer Internet traffic, not including the amount of video exchanged.Internet video will account for 50 percent of all consumers Internet traffic in 2012. Internet video-to-PC will make up the majority of Internet video at 40 percent of total Internet traffic, but Internet video-to-TV will grow rapidly to 10 percent of the total in 2012. Read More »
Leave it to the music industry to open our eyes to new video experiences. Even if you don’t like Radiohead, you have to respect their ability to push the envelope on all things related to their music. This time, Radiohead has partnered with Google to create their latest music video for their song ” House of Cards,” which Mashable discussed today. Check it out… Read More »
Earlier today, TechCrunch announced that TokBox, one of an increasing number of online based video chat companies (including Skype and WebEx) is debuting new technology to increase the user experience of Visual Networking. Visual Networking- does the phrase ring a bell? It is the culmination of the hottest technology trends out there: video, social networking and other collaborative technologies (blog, Wiki, forum). You and I will soon have the ability to communicate in the blogosphere or social network through an entirely new level of video applications. Applications and the bandwidth for Visual Networking are available; however we are only at the brink of really seeing the potential for usage in our lives everyday. In optimistic reflection of the saying,”If you want something, just ask,” what do you, whether player or spectator in the blogosphere, want Visual Networking to enable you to do? For example, I think it would be fun to: - Respond to blogs and news articles with a short video, rather than a comment. Connecting a voice and face to a screen name can make online relationships that much more dynamic. -- Create a video out of the office reply to make colleagues jealous of my next vacation This video illustrates visual networking and the benefits of seamless network connectivity, no matter your device…
Looking more deeply at the Cisco brand we see some interesting insights from our brand research. Cisco’s brand scores higher with business customers and consumers alike on favorability versus familiarity. In essence, to know us is to like us. This is a very different dynamic than what you will see with most other technology brands and it gives us a good foundation to start our brand building efforts with consumers. As we saw with the recent race for the Democratic Party nomination, being well liked has a significant impact on the ability to sell yourself or your product. If people don’t like you, they are less likely to listen to your message.One of the ways that Cisco is attempting to become more relevant is by featuring well known people and their progressive use of consumer technology especially their use of video. To do this we have created a new online series called Cisco”Digital Cribs“. The genesis of the show was the reality that human beings learn by watching others. The adoption of consumer technology is a classic example of this. Observing your friend with a new device or service spurs your imagination and desire and makes you more confident that if he/she can get it to work than you should be able to as well. Taking this concept we have cast a wide net to find people who are using technology in innovative ways to spur the imagination and to make the technology more accessible to the average consumer. Casting has been particularly tricky because we have some fairly strict criteria. First the person must be well-known within their field of endeavor. This doesn’t mean that they are known by everyone, but within their area whether it is the arts, sports, music, etc. they have a following. Second, they must be passionate and articulate about consumer technology. Lots of people own lots of gadgets, but are unable to express how the technology is improving their lives. Third, they have to be willing to work with us for free. This is not so much a budget issue as it is a credibility issue. We are not paying people to say things; we want their episodes to be organic and to capture their real point of view.We are in the process of finalizing the first (3) episodes and plan to produce about 10-12 per year. In addition, we will be launching a steady stream of UGV contests and film school competitions. The first episodes will launch in August and feature Shane Battier of the Houston Rockets who in addition to being one of the best defensive players in the NBA is the tech review blogger for Hoops.com. The second episode features Lincoln Schatz a video artist from Chicago. We found out about Lincoln because of a project that he was doing for Esquire Magazine’s 75th anniversary. What attracted us to Lincoln was that he uses video as the medium for his art and can speak to technology not only as it relates to the creation of his art, but how he uses it in his home. The third episode features Meghan Asha, Julia Allison and Mary Rambin. Each is a well known blogger, Meghan for tech, Julia for dating/celebrity and Mary for fashion. We followed them around for a day in New York as they prepared to go to the Sex and the City premiere.What I like most about each episode is that we are capturing them in real-life, unscripted situations that are at times goofy, sometimes touching and above all very human. Whether it’s Shane wearing his replica of a Masters green jacket, Lincoln showing off his new baby or Meghan’s karaoke serenade to Mary. Each episode reveals not only their use of consumer technology, but gives you glimpses into who they are as people.Register for Cisco’s upcoming web series Digital Cribs.To learn more about visual networking go to wikipedia.
Lincoln was recently commissioned by Esquire Magazine to create a “Portrait of the 21st Century”. The piece is one element of the magazine’s 75th Anniversary celebration. Esquire’s anniversary issue, to be published in September, will examine the century that is just beginning, in part by profiling the 75 most influential people of the 21st century. Esquire and Hearst commissioned the sculptor and new-media artist Lincoln to create a work that would unite many of these people in a single dynamic portrait. To see an example of the project check out the video profile of Craig Newmark of craigslist fame.Lincoln’s episode should be out by mid-summer. In the meantime, check out more of his work at his website www.lincolnschatz.comRegister for Cisco’s new web series Digital Cribs.To learn more about visual networking go to: WikipediaMike