Online meetings are a great day to deliver a product demo. They can save time and money, but doing a great job requires you adapt your skill set so you do a terrific job.
In addition to the marketing and public relations skills you already have, you’ll need to learn to embrace the tools you have for the online demo and then pump up the volume on your “wow” factor since having a nice lunch afterward isn’t on the agenda.
Lessons from the Front
Software product manager Gopal Shenoy writes about his recent experiences conducting three demos during online meetings. Two went well and the third “was an outright disaster”.
The bottom line: You can choose to avoid doing the homework to your own peril or spend the time during discovery to start building effective relationships with your prospects.
It pains me when people come to demo and, instead of putting on a magic show — showing off how humans (themselves) and software interact — they try to inspire the audience through their words and by speaking about their ideas; or, just as bad, they flip through a bunch of preloaded tabs in an effort to “show” the product, as if pre-loaded tabs are any better than PowerPoint slides.
Technology Do’s and Don’ts
1. Find out some basics before you set up the WebEx.
Will they be in an office, a conference room? Are there likely to be distractions? Do what you can to help them control their experience so you will be heard and you’ll have their attention. Dialing in on a phone line is probably optimum for them to hear every nuance (it also helps if you decide to record the meeting).
If you are using WebEx for your video conference, one of the things you may want to do is share information that’s on your computer.
Many people share their desktop -- which means your attendees can see everything happening on your computer. This can present problems if you don’t remember to shut down other applications while you are sharing your desktop. But there are ways to limit what is visible by sharing a document or an application.
With the digital age in full swing, our computers have become the digital safe for our digital life -- family photos, movies, music, financial records, and other important documents. As we store more “stuff” on our computers, our hard drives becomes increasingly more valuable. But, what would happen if you lost your computer, downloaded a computer virus, or had a hard drive failure? Do you have a backup plan in place to protect your monetary and sentimental investments? Read More »
WebEx is a great tool for conducting a web cam video conference.
The WebEx Active Talker feature pushes the video image of the person speaking so you can actually follow the conversation via web cam. This means the person talking is the one you see featured and this works especially well in Theatre Mode [watch video]