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Expert Sharon Burton Shares Five Must Dos for Your Next Webinar

Watch this on-demand WebEx to learn five key steps for delivering a successful webinar.

This is one of two webinars expert Sharon Burton has recorded for us to help you create a successful event.

From her book, “Eight Steps to Amazing Webinars,” Sharon runs through five key areas that are often neglected when producing a webinar. In this short session, you’ll learn how to manage the process, add value to your event, extend the reach of your event and more.

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Using Webinars: Great Examples from Those Doing it Well

We found four organizations that are taking full advantage of technology and using webinars to add value to their brand, reach new customers, educate their audiences and/or support their current staff.

We hope these folks offer inspiration as you plan your next event.

The eLearning Guild

This is a member-driven organization of e-learning professionals that use webinars for showcasing the latest ideas from a range of expert speakers. Their hour-long webinars teach new techniques and strategies. The monthly events are recorded so users can view them at their leisure. For example, on January 17, 2012, “The Secrets to Rapid eLearning Success” dealt with keeping up with the latest technological demands and producing effective e-learning.

VizThink

An online community interested in the process or the ability to engage people in understanding ideas, not the final product, uses webinars to educated people about visual thinking and about other topics, like “Journalism in the Age of Data.” They have set up a nice page with easy access to their series of webinars that are free to the public. This is a great way to help people find your library and see what you have to offer.

PetSmart Charities

An independent, nonprofit, PetSmart Charities uses online webinars to train volunteers and staff working to help animals. They have programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. Read More »

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Five Webinar Mistakes You Can’t Afford to Make

And what to do to avoid them!

A well-run webinar increases leads, adds value to your brand, and educates and informs your audience. A poorly run webinar can make your company look foolish and unprofessional. It’s a high-profile opportunity to shine and we want to make sure you do everything you can to succeed.

Watch the webinar now!

In this 20 minute on-demand WebEx, industry insider Sharon Burton discusses five common mistakes people make when giving a webinar. Learn what those mistakes are and how to avoid them. Read More »

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Top Reasons Why Using Webinars is Good for Business

You have expertise and that can be a powerful differentiator for you in business.

Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.

1. Add value to your brand.

Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.

2. Educate and inform your audience; share your passion.

Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.

3. Fill the funnel.

Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.

4. Create a lasting impression.

“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.

5. Move your business forward.

Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.

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Using Webinars to Build Your Business: Steps for Success

You want to do webinars.

You want to get your message out there, “leverage your resources” and “do more with less”. But the idea terrifies you and your more afraid of making yourself look bad than the good you can achieve. We get it.

We are here to help.

In the next few weeks, we are going to offer suggestions for helping you put your best foot forward when creating a webinar. We have pulled together information about why you should do webinars and we have examples of people doing it right.

We also have expert Sharon Burton who has put together two on-demand webinars for us talking about what you need to do to deliver the best webinar possible. We’ll conclude with tips on using social media to help you spread the word about your event and create a long tail of engagement should you decide to post a recording.

Using WebEx gives you an audience.

If you use WebEx to deliver your webinar, you get some extra bang for your efforts. With WebEx Channels, you can post your recording -- along with handouts -- to extend your reach and connect with the WebEx network.

You don’t have to be big to look big.

You can do you webinar Read More »

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