I read that Myspace has partnered with MTV and Auditude to implement an advertising platform to monetize online video. I immediately wondered what the implications are for the consumers who frequently embed or post online video to their blogs and Facebook pages. Will we become more inundated with advertising than we were to begin with? Will online video monetization make it easier to find the videos we want to watch online? Ken Wirt, vice president of consumer marketing at Cisco, was kind enough to give his thoughts on the subject and offers some interesting data to back up his opinions.
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Click here to visit the Cisco consumer site.