How Social Media Helped Raise $20,000 For a Better Cause
Courage, determination and social media SUCCESS pretty much sums up the recent accomplishments of Shawn Tylka, a Field Marketing Manager for Cisco’s Service Provider group.
Shawn recently traveled to Nepal with WOGO (Women’s Orthopaedic Global Outreach)- a non-profit volunteer organization that responds to the unique needs of women who develop knee arthritis and joint disease but do not have access to treatment in developing countries around the world. WOGO is the newest Operation Walk (www.operationwalk.com), a 16-year old, private, non-profit organization.
WOGO started back in 2009 with five female orthopaedic surgeons who came together to empower, educate and engage women in third world countries – “moving women from pain to power.”
A toothbrush, some clothes, and a Cisco Flip camera is all Shawn needed to begin her journey.
She handled the video documentation with her Flip camera, uploading videos to YouTube in real-time, took photos and tweeted about her experience. The surgeons completed a groundbreaking 43 full joint knee replacements within 3 days.
“The videos were especially important for the families of the 58 volunteers in Nepal to see the work they were doing while away from their families” says Shawn.
This is extremely impressive as this is the FIRST time an Operation Walk team has used social media to promote their efforts and has raised money during the actual mission. Operation Walk’s WOGO will use these funds to pay for future trips so that they may continue to help women in under-served communities.
We congratulate Shawn and the WOGO team on all of their success and efforts while in Nepal!
For more information on WOGO, check out: http://www.wogo.org/Tags: