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On Monday, I mentioned TokBox, an online based video chat company that enables visual networking by creating an increasingly convenient and inexpensive way to communicate through video. I want to follow up with some facts about video usage on the internet, and some projections from a study Cisco conducted based on the increasing use of video online. Here they are…Video is now approximately one-quarter of all consumer Internet traffic, not including the amount of video exchanged.Internet video will account for 50 percent of all consumers Internet traffic in 2012. Internet video-to-PC will make up the majority of Internet video at 40 percent of total Internet traffic, but Internet video-to-TV will grow rapidly to 10 percent of the total in 2012.There is the equivalent of an additional 150 million DVDs crossing the network each month, for a total monthly volume of over 500 million DVD equivalents, or two exabytes. YouTube.com had nearly 70 million people who watched 2.5 billion videos in September 2007. In that month alone, Google sites -- including YouTube -- had 71.6 million unique visitors. (eMarketer)In aggregate, YouTube, Google Video, Yahoo! Video, Joost and others receive more than 133 million unique visits per month. (comScore, July, 2007)

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2 Comments.


  1. The post is good both in regards of knowledge and general awareness. Thanks for the post.

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  2. Also gobbling up our eyeballs during March was Hulu, which made climbed to number 22 despite it being public for just half of the month. While YouTube continues to ride high, the online video category overall slumped from 7 percent of all U.S. Internet visits in March of 2007 down to 1 percent in 2008. Source

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