Cisco Blogs

Cisco USD$10,000 Video Contest: Using Social Media to Share Ideas & Build a Community

- June 21, 2010 - 1 Comment

This post is contributed by Zoya Fallah from Cisco Service Provider Marketing. 

Zoya Fallah
Cisco hosted the Ragan Communications Social Media Summit, June 9-11, 2010 in San Jose. The Social Media Summit brought together several of the most influential presenters such as Guy Kawasaki, Michael Brito, Jeremiah Owyang, Kenny Lauer, and Bob Duffy  to discuss social media tools, strategies & best practices around today’s top brands. 

During her keynote, Jeanette Gibson, Cisco’s Director of Global Social Media Marketing, presented the Cisco “What If Your TV Could….?” Video Contest to highlight one of the social media programs that Cisco launched on May 13, 2010 asking people to submit a video on what they wish their television could do for an opportunity to win USD$10,000 and/or one of (3)USD$500 gift cards.

This contest was designed to build a fun community around generating innovative ideas from crowdsourcing. ….and that is exactly what is happening! We have had over 100 video submissions, as well as dozens of ratings & comments on all of the video submissions. We are receiving very creative and fun videos from the community. The highest rated videos right now are “The Girl & American Man Virtual TV”, “The Best Videos So Far,” and we even just received our first rap music video called “Best Friend” which is currently the highest rated video on the contest website.

I had the opportunity to interview a few of the social media influencer’s at the summit, such as Carlos Dominguez, SVP of Cisco, who wishes his television had the “Augmented Reality” Function  & wanted to share a few of these ideas with you.

If you haven’t already done so, please check out to view all of the videos, rate/comment on the videos & most importantly, SUBMIT your own. This contest ends July 13, 2010, so what are you waiting for? Enter now for a chance at USD$10,000!

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. This is a very interesting contest, as those who like making videos certainly will be attracted by the prizes, and will bring a lot of creativity and ideas for the future of TV.