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Cisco Behind “I Will Survive”

If you haven’t come across the latest Cisco commercial touting the convenience and awesomeness of TelePresence, I suggest you check out this hilarious new installment featuring Gloria Gaynor’s famous tune, “I Will Survive.” Please enjoy ;-) For many, the economy and its effects on business are at top of mind and while this commercial addresses these issues, I think you’ll agree it leaves you smiling. To provide additional background on the inspiration for the ad, I spoke with Alan Hallberg, director of integrated marketing at Cisco. Please view Alan’s perspective in the video below: Follow us on Twitter @DigitalCribs for more Cisco consumer conversations.Click here to go to the Cisco consumer website.

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5 Comments.


  1. Johanna,Thanks for the posting this. I love seeing Cisco embrace new media. It’s great to have Alan talk about the strategy. You are setting a trend for big players to follow. Really looking forward to it. Is this commercial going to air on TV or is it web only? When will the video shot in Vegas going to be released?

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  2. Johanna Fry

    Hi Arsen! Great to hear from you! (Arsen went to the Cisco TweetUp at CES 2009) Yes, we try to use new media as much as possible and it’s exciting to watch it evolve in the enterprise, especially video! Here are a few networks and websites you can expect to see the Cisco I Will Survive”” ad: Online Sites: CNN.comBusinessWeek.comCNNMoney.comReutersWeather.com NYT.comWashingtonPost.comESPN.comFox.comCBS Sports TV Networks: CNNESPNFoxCheers, Johanna”

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  3. Not quite hilarious as suggested, but definitely made me giggle. Good job with casting, could of ended up being a complete Ham fest.

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  4. Absolutely one of the most brilliant commercials in awhile! – I definitely LOL. :-)

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  5. I like the comic video, the first one on the page. Gets over a more light hearted image of Cisco.

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