The Cisco Media Solutions Group (CMSG) recently hosted an intimate private reception in New York City at the Roosevelt Hotel. The reception drew in guests from 27 different companies and featured an unplugged interview of Kara DioGuardi by Bill Werde, Editorial Director at Billboard. Many of you probably know Kara as the newest American Idol judge. But her career in the music industry is far more extensive: she’s the current Sr. VP of A&R at Warner Brothers Records and Owner of Arthouse Entertainment. She’s also a prolific songwriter and producer having collaborated with Grammy Award-winning artists Christina Aguilera, Santana, Kelly Clarkson, Céline Dion, Faith Hill, Carrie Underwoord, Marc Anthony, Pink, and many more.
Bill did an excellent job mixing up the conversation to cover as many topics as possible. Kara’s experience on American Idol naturally made the question list, as did a dialogue about writing for hit bands.
Kara shared an anecdote about a new band she’s been working with that was a bit reticent at first – they didn’t think they needed any “help” – but eventually collaborated to create a big hit. On the topic of big hits, Kara made a poignant statement that the constant quest for the next major hit certainly helps propel the industry but can sometimes negatively impact the long-term viability of individual bands. The focus ends up on those one or two songs versus on the whole picture of what a band has to offer.
How does a fan uncover the “whole picture” of a band these days? In many ways, they do this online. Through tools like Facebook, Twitter, online forums and fan sites, fans are able to engage with their favorite bands (or any content, for that matter) in new ways to see more of the whole picture. But not all content owners have a sound strategy for doing this and monetizing it well; let alone at all.
When CMSG launched Cisco Eos at CES 2009, we introduced an online platform for media and entertainment companies to create, manage and monetize their content. This platform can help content brands develop the whole picture for fans, all on an integrated backend that enables scale and simplified site management (thus lower costs). And it’s that combination – higher fan engagement and richer monetization opportunities – which ultimately leads to a clearer whole picture and long-term viability of content.
How are you uncovering the whole picture of your favorite content today?