Cisco Marks Strides in Telemedicine Technology, Market Acceptance at ATA 2012
Cisco Systems is presenting innovative new technology and an upbeat assessment of the 2012 telemedicine marketplace at the American Telemedicine Association annual meeting that opened Sunday at the San Jose Convention Center.
Cisco is spotlighting the latest Care-at-a-Distance solutions including the Cisco VX Clinical Assistant, a new mobile telemedicine device built expressly for medical environments and classified as a Class 1 medical device. Making its public debut at ATA is the Cisco TelePresence VX Tactical solution, a mobile video collaboration system designed in a ruggedized briefcase for field use. General availability for the solution is planned for June 2012.
Cisco VX Clinical Assistant sets itself apart with more onboard processing power and battery life, hospital-friendly hardware including large casters and rounded edges and railings, and HDMI and DVI inputs that accept a large variety of hand-held medical devices.
Other Cisco solutions on display in Booth 1434 at the three-day ATA event include Cisco Cius, a remote collaboration tablet with hospital applications, and Cisco Telepresence EX-90, which enables physicians to conduct remote consultations from their desks.
The new technology is on display as Cisco strategists point to their greater market potential – thanks both to clearer, more persuasive business cases and the ever more critical need to control rising medical costs.
Linda Boles, Cisco’s Chief Strategist, US Public Sector Healthcare and a panel moderator at ATA, said telemedicine is gaining favor on several fronts – winning over patients (who “feel more involved in their own health care”), helping enable better patient outcomes, and benefiting from more favorable legislation requiring payers to cover telemedicine consultations.
“Telemedicine and telehealth is now the way we will do health care,” said Boles.
Cisco success stories range from pediatric telemedicine – “Kids aren’t afraid of video,” said Boles – to a correctional telemedicine solution that saved one state millions in its first year, to a Scotland field study which found a strong majority of patients preferred a telemedicine visit over a face-to-face consult with often distracted physicians.
“Honestly, it’s not all about Cisco,” said Boles. “But we’re the enablers – bringing [all the players] together in a network, and setting the standards so everybody can talk to everybody.”
More ATA coverage will appear in this space for the duration of the event, which concludes Tuesday night.