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Cisco – Powering the Presidential Debate


Cassie Roach – Executive Director, SLG – Strategic Relations/Public Sector

 

Cisco’s Public Sector organization  teams are responsible for some of today’s most ambitious and far-reaching government projects, which will make a tangible difference for both citizens and employees.  In this spirit, Cisco and our Public Sector organization have a history of working in the bi-partisan environment as evidenced throughout the past three presidential campaigns (2004, 2008, 2012).

We’ve partnered with both the Republican National Committee and Democratic National Committee during their conventions this campaign season to put forward a ‘next generation’ experience.  The presidential debates are a natural extension to that alignment – designed to take a national event and use technology and tools to scale live access and widen the reach.  This is the value the infrastructure and the network.

Cisco has long been a trusted technology partner for Lynn University, having deployed communication and collaboration solutions throughout the campus.

So when it was announced that Lynn would be hosting a presidential debate, it made perfect sense that Cisco would partner to provide the additional network technology to support the debates and help bring them to a national audience.

In addition, Lynn is a top social media college, and social media has rapidly become a go-to tool for voters to participate in U.S. presidential elections. Research from Harris Interactive and Digitas shows 62 percent of 18 to 34-year-old Americans get their election information through social networks. Lynn recognizes the important role social media will play in the 2012 election and has launched several new platforms to increase online engagement – both on and off campus. Specific to the #lynndebate, Lynn has created a Tumblr blog to archive its debate-related social media interactions. And as always the content will be publicly accessible in the standard social media platforms (such as Facebook, Twitter, and Youtube)

All these platforms require the robust, reliable Cisco network that provides connectivity any place, any time, on any device.

We also want to acknowledge Modcomp, our local collaboration and communications partner resource, working to implement the technologies with Lynn University, and ensure a successful event.

Cisco is proud to be engaged in these important civic events and in helping to bring the debates directly to voters. We want these debates to be the most connected, most social, most covered ever — making the proceedings as seamless as possible and more accessible to people across the country and around the globe.

Countless pieces of content – video, photos, blogs, news articles and social media posts – will create a new level of interaction, participation, and engagement among political leaders, debate attendees, and the rest of the world.

So, what makes it all happen?  Communications and collaboration solutions and networked infrastructure provided by Cisco. Cisco’s reliable, flexible, and scalable technology will ensure seamless real-time communications and will enable an unmatched user experience to attendees and the audience around the world.

I would encourage recent graduates of Lynn University who may be interested in a pursuing a career with a company such as Cisco to inventory their skills based their college experience, chosen field of study and any internships or external expertise.  Their ability to translate a familiarity or use of social media, collaboration tools and technologies into business language will be the key to success.

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2 Comments.


  1. Marc Musgrove

    Watch it live tonight online at http://www.cnn.com/debates

       0 likes

  2. October 8, 2012 at 6:28 am

    …Cisco is proud to be engaged in these important civic events and in helping to bring the debates directly to voters…And so Do I as well. Thanks for this interesting post…my respects from PR.

       0 likes