Cisco Blogs


Cisco Blog > High Tech Policy

I-powerment!

I am fascinated by the revolutionary social entrepreneurs who have used the Internet to build a capability that did not exist before. I am a long time supporter of Kiva.Org, which has changed the traditional model for micro lending by using the power of the Internet. Kiva defines itself as the world’s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world.

Photobucket” />

Read More »

One Million Acts of Green – Yes We Can

Firstly I must acknowledge my bais, but this is a great idea. Cisco has partnered with the Canadian Broadcasting Corporation to support a movement that fosters positive environmental change. One Million Acts of Green starts with just one act. One person. Just walking or biking to work can make a difference. Switching a light bulb or recycling the morning’s disposable coffee cup. Browse the pages and join the program. There’s no reason why this should just be limited to just Canada. Watch the video and see what you can do. Visit the website and register your act.

One Million Acts of Green – Yes We Can

Firstly I must acknowledge my bais, but this is a great idea. Cisco has partnered with the Canadian Broadcasting Corporation to support a movement that fosters positive environmental change. One Million Acts of Green starts with just one act. One person. Just walking or biking to work can make a difference. Switching a light bulb or recycling the morning’s disposable coffee cup. Browse the pages and join the program. There’s no reason why this should just be limited to just Canada. Watch the video and see what you can do. Visit the website and register your act.

Thoughts on Obama and McCain’s Environmental Policy

Post by Jennifer Greeson Dunn, Senior Manager, Public RelationsWatching last night’s debate, I was struck by the utter lack of creativity and vision when both candidates answered the question about “climate control” (or climate change as John McCain corrected Bob Scheiffer). Obama and McCain both offered flat, uninspired answers that focused largely on 20th century means of energy production and environmental conservation. Build 45 new nuclear power plants right away? Really? And where is that money going to come from? The laundry list of solar, wind, geothermal, etc. Nothing new there. I would love to see one of the candidates focus on an energy-independance partnership between industry and government, the kind that got us to the moon 40-something years ago. Let’s use U.S. history of innovation and technological prowess to develop solutions that reduce environmental impact and help us better monitor, manage and reduce energy consumption. Call it the Green-hattan project, or whatever.Many in industry and academia are already thinking this way. The”Smart 2020 ” report released by The Climate Group and GeSI earlier this year highlighted the opportunity to be gained in many sectors of the economy by using IT to manage environmental concerns. Timely enough, a new study out today by McKinsey reinforces that notion. At Cisco we are focusing on this idea and how we can use our expertise in networking technology to manage our own GHG emissions reduction goal (25% over 4 years!) and to help our customers to do the same. Solutions like Cisco Connected Real Estate and our partnership with six international cities on Connected Urban Development are just two examples of putting that vision into reality.I hope whomever is our next President will think about these options and look at the energy-independence issue a little more creatively than we heard discussed last night.

A Tragically Hip way to engage youth

Largely overshadowed by the race south of the border, Canadians are also in the midst of an election that will pick the nation’s next Prime Minister. But unlike developing trends in the U.S., it’s far from clear what the outcome will be.Earlier this week I had the opportunity to see the two main contenders back to back. While both leaders have the nation’s well-being at the root of their promises, all of the political parties have failed to resonate or stir debate among the digital generation.While movie stars and musicians have long been part of the U.S. political process, it’s still somewhat of a novelty up here. During one of those political events this week, I had the pleasure of speaking with Rob Baker, the guitarist from the Tragically Hip. He wasn’t hard to pick out of the suit and tie crowd in the room. While he was wearing a suit and tie, he was the only one sporting the a┬╝ber cool 1970s style beard with hair longer than most. After discovering we both had a great admiration and love of Gordon Lightfoot’s music (in fact a compilation of Gord’s tunes remains a permanent fixture in my vehicle), the conversation turned to politics and why he was involved. In very articulate and insightful reasoning, he carefully outlined why he felt it important to participate. It didn’t matter to me what party he did or didn’t support. What mattered was his engagement in the process -his interest to get involved had been tweaked. How can that similar interest be tweaked in younger generations?Voter turn-out within the youth demographic has been in steady decline and this election should prove to be no different. For successive election post-mortems the media, politicians, and voters have openly discussed what needs to be done to engage youth. Yes all of the leaders have been twittering, myspacing, facebooking, and using other types of social networking tools to attract votes -but just votes, not to engage them in a dialogue or demonstrate a clear vision on where technology and its tools will take us. Perhaps it’s partly due to a generation of political operatives who didn’t grow up with all things digital and who can’t see technology as the transformative tool it truly is. Large and small entities across the country have embraced collaborative change, yet Canadian policy makers still seem to struggle with the potential. Just like Rob Baker demonstrated no apprehension in standing out in a room full of political elites in order to help formulate policies that mattered to him, our elected leaders should be just as fearless by wading into a digital generation that views the world more openly. Rob, if you ever do decide to run for city council in Kingston, Ontario -I’m definitely signing up as a volunteer to help out.