On August 1, 1981, at 12:01 a.m., MTV: Music Television launched their very first music video, “Video Killed the Radio Star” by The Buggles. The launch of MTV changed the face of music as we knew it. Instead of staring at magazine photos or waiting for that moment when we’d be lucky enough to see our favorite musicians in concert, we could now see our favorite bands come alive right before our eyes every day via music videos. To say that MTV, and music videos, had a profound effect on the music industry, as well as pop culture, is the understatement of the century.
In other words, when it comes to music, video changed everything.
It’s a new millennium, MTV doesn’t play videos anymore, but once again video is changing everything.
Remember watching The Jetsons as a kid? Moving sidewalks, flying cars, robot maids and, of course, video phones. Who didn’t want a video phone as a kid? I know I did! Or how about Star Trek? Video is used on the Enterprise to hail the captain of the Klingon Bird of Prey, to contact Vulcan ambassadors to Earth, and as a means of delivering off-world messages to officers who live on the Enterprise. I remember watching this stuff thinking we’d never see that kind of technology in our lifetime but alas, the future is here, the future is now.
Video is getting more and more ubiquitous in every aspect of our lives. It is having a profound impact on people’s personal lives, the media, and, of course, the workplace. It is changing how people interact and how companies conduct business.
Video in the Workplace
Video in the workplace is growing dramatically across all networks, big and small, local and global, public and private which applies high pressure on the network. Heck, 65 percent of the traffic on Cisco’s internal network is video, and that figure is climbing every year.
The new workplace is visual, mobile, and in the moment. Employees use video for training purposes, to share information across business units, to keep up-to-date on new HR policies and CEO company updates and more. For the end user, the quality of experience is everything. The ability to watch video from any location, using any device, is essential in today’s workforce. The network must be able to respond to onrushing video traffic demands, meet the rising expectations of an increasingly mobile user population, and last, but not at all least, deliver the best possible user experience.
So how is Cisco working to support this workplace transformation and deliver customer success with video?
Cisco Borderless Networks solutions and medianet capabilities help ensure the network not only delivers a high-quality video experience to the end user when needed, but also helps ensure the network is ready for onrushing video demands and applications. With medianet, your borderless network optimizes traffic flow and bandwidth utilization, while reducing the effect of network congestion. And it does all this while lowering the complexity and risk associated with video rollouts.
That is the promise of borderless networks.
Discover how Cisco’s innovations in switching, routing, security, and mobility can bring you one step closer to Star Trek or The Jetsons today. We can’t offer you an Enterprise-class starship that travels at warp speed or a robot maid that will do your laundry for you. But video? Video we can do. Experience the future, now, with Cisco Borderless Networks.