In my never-ending quest to keep up with the latest technology news, I have been reading about the Cisco SmartGrid effort. SmartGrid is really – well – smart, because it attacks the problem of the world’s rapidly declining supply of fossil fuels from two different directions. It looks not only at the consumption of energy (that’s you and me, folks), but at the efficiencies that can be found in the production and transmission of energy as well.
Now, there is a hidden technical problem in the SmartGrid. Luckily, it is one that is easily solved. Have you spotted it?
I worry about the future. Newspapers carry stories about a tough economy, rough job market, and a future that is difficult. Things are changing and change creates worry.
Abner Germanow, a technology analyst at IDC, is worried about the future of the network. He writes about change in the network and the worries we need to address to build networks that are ready for the future. His ideas are captured in a free white paper called “Demonstrating the Value of a Foundation Network”.
There’s a lot of pressure out there in the networking world. IT budgets are being scrutinized at a time when business requirements are changing very, very fast. Sometimes in this recession, the scrutiny feels like it’s coming from a previously friendly finance guy with a hatchet that’s telling you to buy the cheapest equipment possible, from any vendor you can find. Although it’s uncomfortable to defend your IT budget, it can be even more uncomfortable to explain network downtime or congestion to upper management.
The response has been overwhelmingly positive. In addition to our customers and channel partners, several analysts and members of the media have supported this direction and the ISR G2, and there is a “feel good” factor about the announcement. David Gartner of the Information Week called the ISRs as the foot soliders of Networking. I thought that was a great analogy.
Yesterday, there was a note from Wedbrush Morgan giving Cisco an upgrade for this launch referring to the ISR G2 and the ASR 1000 series, including the new ASR 1002-Fixed platform, while stating “we view the ISR to be the anchor product of Cisco’s enterprise networking business and the single largest margin contributor in the company. The first generation ISR was introduced about five years ago, so the ISR G2 represents one of the largest installed base upgrade opportunities the industry has seen”.
This launch was picked up by the media in different geographies. With over 7 million ISRs deployed worldwide, and many pre-ISR routers still powering branch offices, yes, it does represent a significant installed base.
Jim Duffy at Network World commented on Borderless Networks saying:
“Borderless Network is intended to support applications, processing cycles and services that are increasingly distributed and virtualized, such as those in cloud computing and software-as-a-service environments. Some analysts say it is more than another Cisco “marketecture,” though. “
David Garner at InformationWeek picks up this sentiment as well:
“Taken together, the Borderless Networks architecture and the ISR G2 form a sort of central nervous system network that simplifies the delivery of networked business services throughout IT organizations, large and small. Cisco said a five-phased plan will help “deliver services and applications to anyone, anywhere, on any device, at anytime — seamlessly, reliably, and securely.”
Jeffery Burt at eWeekcomments on the trends taking place in the industry to warrant the ISR G2’s feature updates:
“These capabilities are going to be important, given the current trends, Palmer said. By 2012, 90 percent of the bandwidth for consumer traffic will be video-based. In addition, employees in greater numbers are bringing in their consumer devices—such as iPhones or their own laptops—and expecting the same level of access to enterprise applications that they’d receive from company-issued devices.”
There are many others. Social media was an active component here as well. Lots of good responses on Cisco’s Routers Facebook page and the CiscoGeeks Twitter feed.
Even some of our competitors also found it worthwhile to give our announcement a plug. As always, we welcome that.
Hundreds of engineers. Multi-year development cycles. Global talent pool. The challenge? How do you take something very very successful and raise the bar? How do you deliver more value? We’re talking about the Cisco Integrated Services Router family with over 7 million sold in less than 5 years, possibly the best selling network router ever.
The approach? By listening to our customers Looking at the business trends. By seeing where networks are headed over the next 3-5 years. By getting the big picture. And by building a platform that helps our customers to innovate and grow their business. Increase efficiency, collaboration, productivity and responsiveness. Securely. Seamlessly. Reliably. Help our customers deliver richer experiences to their customers and drive loyalty.
The result? A spankin’ new Cisco Integrated Services Router Generation 2 (ISR G2) family. Upto 5 times more performance as the original ISR, at similar pricepoints. Enablng new experiences, some tickling the imagination. Getting ready for the future, now.
The ISR G2 is architected for video-delivery from ground-up. Video-based collaboration, video surveillance, streaming video, webex. Better collaboration. Higher productivity. Reduced travel costs. A proofpoint for medianet.
It revolutionizes how services are delivered to branch offices. Truly. No more shipping hardware modules every time a new service has to be rolled out to the premise. Ship your hardware once. Deploy any software on new Services Ready Engines to any branch office, anytime. Sweet.
Cost reduction? Yes. In its DNA. Energy savings. Power efficiency. The choice to intelligently control power consumption. Headroom for future growth. Investment protection. All affirmative.