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Omni Channel Retailing—Connecting Anytime, Anywhere, Even at 30,000 Feet

At the National Retail Federation conference and expo this past week in New York, Cisco released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. On my way from San Francisco to New York this week, I was shopping at the airport and did an e-book purchase and downloaded it to my tablet using the onboard wireless Internet service at 30,000 feet.

Think about the impact of this new consumer reality to retailers such as Sport Chalet, who needs to build a strong foundation to support customers anytime anywhere.

Sport Chalet CEO, Craig Levra, and CIO, Ted Jackson, discuss how they are satisfying shoppers and improving operations with Cisco technology.

Some of the capabilities that retailers need to provide going forward in the omnichannel world include:

  • Provide wireless access to shoppers to offer promotions and coupons to their phones and tablets securely.
  • Manage employee IT devices (issued by company or BYOD) to allow appropriate access to information and capabilities
  • Flexible cloud (private and/or public) infrastructure to support new applications and seasonal changes in online workload such as Cyber Monday.
  • Managing the deluge of data from traditional sources such as point of sale, financial and inventory systems, to new data such as social media, digital signs and video based customer service.

Watch for future blogs where we will examine some of these subjects in more detail.

Kenneth Leung is a regular contributor to the Cisco Retail Blog and active on YouTube, Facebook, Twitter and Linked In with news and insights in the retail industry.

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