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“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.

In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams.

Watch, Michael Gliedman, CIO, NBA share how they are using technology to fuel their business:

The NBA has some amazing statistics that show its working:

To achieve these numbers, technology is integrated into the NBA’s overall business strategy and addresses their top priorities for staying connected to the fans. The network lets the NBA be, as NBA CIO Michael Gliedman says, “everywhere the fan is.”

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2 Comments.


  1. We love this game! Even i come from Greece where we have some strong teams, the nba standards are way too high and i always enjoy every game i watch.

       0 likes

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