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Medianet Service Discovery and Auto-Registration: Building the dynamic media system – Part 2

August 9, 2011
at 10:40 am PST

In the first part of this blog we discussed the transition from unified communications to pervasive video and the use of service discovery mechanisms and auto-registration.

Over time, the use of service discovery and registration protocols will become pervasive across rich media endpoints to simplify and automate deployment. It provides the foundation by which applications can then automate other aspects of configuration on the endpoints. One example would be to have a set top box not only automatically discover and register to its nearest content server but also to provide other information such as location to enable the automatic selection and streaming of the right content for that particular set top box. Network service discovery and registration provides the basic infrastructure to enable a fully automated application deployment; achieving true plug and play deployment.

The second trend will be the ability for companies to transform their video endpoints from single to multi-purpose devices. Imagine a video conferencing screen being used for video conferences in the morning and then being easily reconfigured in the afternoon to be leveraged as a digital sign to display advertising content. This flexibility will enable customers to extract the greatest value from their rich media application deployments by enabling rapid re-purposing of their endpoint hardware. The foundation for this flexibility has to come from a simplified means by which an endpoint can not only be configured but in fact re-configured. Without this capability the operational cost and complexity will outweigh the value of re-purposing the endpoint. For this, an application or endpoint needs the ability to discover and register to a range of media services, breaking down the existing application silos that typically exist. Given that many applications have their own proprietary discovery and registration mechanisms there is a need for a common, standards based mechanism by which an application can dynamically and automatically discover and register to a range of media services. This would enable the endpoint to easily select from a range of media services without the need for a technician to manually re-configure the system every time it needs to be re-purposed. As part of Cisco Medianet we’re already working towards delivering this type of capability. Our vision is to enable endpoints to achieve an optimized plug and play experience that enables re-purposing but also enables the endpoint to fully integrate with other medianet services such as network management.

The dynamic Enterprise media system is on the horizon…….

Learn more: http://www.cisco.com/go/medianet

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