I was driving home the other day when I heard a radio report on densely populated California cities. What’s interesting was a mention of a small California city that is ranked as the nation’s fourth most dense urbanized area. I guess that a lot of people don’t know Delano, a central valley city with a population density of 5,483 people per square mile. It’s surprisingly more dense than the New York-Newark, N.J. metropolitan area which is ranked the 5th.
Many people with many devices in a densely populated area can pose a challenge to WiFi networks. I was talking to a Cisco customer in the New York City area a few days ago. He said that deploying WiFi was not as straightforward as it used to be. There are many RF interferences near his office and many new SSIDs that he never saw before.
Many businesses are settling down after experiencing the initial Bring Your Own Device or BYOD shockwave. Some of them are adding new wireless access points to prepare their networks for a variety of devices at the workplace: laptops or desktops, tablets, and smart phones. An effective solution, however, goes beyond just adding new wireless access points. Taking care of RF spectrum related issues is an important element. It is also essential to ensure that mission-critical applications such as business video are working properly even when the network load is heavy. More specifically, the ability to manage network traffic in both wireless and wired networks plays a vital role.
As a mobility and video example, check out this NPR story about what brick-and-mortar retailers might choose to do in order to earn business from their customers. A combination of WiFi tracking and video can help a store to locate precisely where its shoppers are. Such information can greatly increase its ability to interact with shoppers by offering them specific discounts and coupons based on their physical locations inside the store.
Of course, video is not just limited to locating shoppers. Many businesses, including Cisco, are widely using rich media communication and collaboration tools to interact with employees and customers.
Cisco offers many innovative technologies such as Cisco CleanAir and VideoStream to help navigate through RF and video related challenges in the wireless world. Advanced Cisco IOS intelligence such as Flexible Netflow can help optimize network traffic further once the mobile traffic hits the wired infrastructure.
Do you feel that your network is ready for the test?