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Do you have a life? How about a Second Life?

A few days ago, I was having lunch with Navid Rastegar -- one of Cisco’s bright young hires. I was supposed to be his mentor. Ironically, he was the one educating me on why I should have a presence on Facebook and become active there. The world, he said, is moving towards Tweets, diggs and scraps. My response was to fall on the information overload argument and emphatically state that for now, my multiple e-mail accounts, my cell phone and instant messengers sufficed for me to be connected. Aside from the hassle of maintaining a track of all the additional logins and passwords, I told him I wasn’t sure if it was a time sink, and I’d rather spend time frolicking with my 3-year old.But even as I was talking to him, while trying not to be uncool, I was reflecting on something I’d heard a few years ago -- the Gen Y workforce is going to come in to the workplace with a language all their own. For them, this social media networking is not a chore, but a way of life. Companies that recognize this will tend to be flexible,and deliver more value to their partners and customers. Cisco is no exception.As a company, Cisco has been slowly but surely adopting best practices in social media networking. I want to touch upon just one -- Second Life. When Cisco initially launched a presence on Second Life in Dec 2006, it was a novelty. We had a few visitors, but it was mostly a lot of Cisco employees logging in to create their avatars and flying over the islands. Though it was loads of fun, I wasn’t sure if it’d really take off. But it did. Today, when we host a Second Life event, a few thousand people attend the live and archived events. The sessions are very interactive, and we find the community to be real fun. So, here’s more. imageAttend a Cisco AXP Technical Session on Second Life:We’re using Second Life to host a technical session on “Cisco Application Extension Platform -- Your Open Developer Platform” with a couple of Cisco Experts, and SAGEM-Interstar. The Second Life event is on Nov 20th, 2008.If you miss the Second Life Event, you can access the recorded version.Cisco AXP -- Ask the Experts Session:Alternatively, you can also attend an “Ask the Experts” session from Dec 15th-Dec 30th, 2008 on the same topic. You can ask questions, and have them answered by a panel of Cisco technology experts (yeah, what could be a better way to spend the holiday season?).Additional Questions or Comments?If you’ve questions on the Cisco developer contest, comment about it here on this blog, or send your question to “ask-devcontest@cisco.com”. Remember, Phase-1 of the contest is scheduled to end on January 12th, 2009. So, spread the word around on the contest, and if you’re planning to submit your proposal, register quickly. Till then -- Blog on, and have fun!P.S: I did check out Facebook, and found my boss and the rest of my management chain up there. That solved the mystery of why I was missing out on the office gossip. Suffice to say I created a facebook account now. My 3-year old can have a play-date :-)

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32 Comments.


  1. SL is cool. Enjoyed the session. I’ve been a SLifer for 3 years now.

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  2. Hey John – glad you liked it. I’m still navigating through all the information overload.

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  3. Hi Shashi,No doubt dealing with all this information overload is a challenge! An application, perhaps built on AXP, sitting in the guts of the network, could filter all that noise and give me just what I need would be cool to have. Maybe, I should call it my cute little AXP-assistant ;) More seriously, regarding the contest, I am trying to navigate my way through AXP. Is there a technical support contact whom I can reach out to get my questions answered ?I am really looking for some information on how to use Vmware capabilties on AXP. I am very conversant with Vmware functionality and am wondering if I can leverage that to get started on my app for this contest!Thanks for your help.Sameer

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  4. Hi Sammer – Shall I just say, your request is very timely? Look out for my next blog post in the next day or so. We’re also puting a lot of material that should help developers like yourself relate to the concept of AXP much better. Appreciate your interest in this and keep the comments coming.

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  5. Intresting viewpoint. Wonder how you intend to apply this in a real world scenario.

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  6. I agree Facebook and other social networks are a great way to promote yourself or your business. I was using myspace 3 years ago and had some great success.

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  7. I did check out Facebook, and found my boss and the rest of my management chain up there.”"Yup man you can find allmost everybody on the facebook now:))”

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  8. I thought Facebook was a common thing all over the planet Earth! But not so much in Africa.lol

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  9. I think that Facebook is all around the world.

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  10. Yeah .. the impact of social media networking like Tweets, diggs, Facebook, My space or scraps is becoming indispensable to promote one’s online business.Im also getting the result using these social networks.

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  11. I believe social networking will become a stronger element in any business’s online presence. I think twitter and facebook are great for generating a buzz about a new product or offer and also at generating free traffic. Paid facebook messages are perhaps even superior to google adwords…

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  12. your request is very timely? Look out for my next blog post in the next day or so. We’re also puting a lot of material that should help developers like yourself relate to the concept of AXP much better.

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  13. No doubt dealing with all this information overload is a challenge! An application, perhaps built on AXP, sitting in the guts of the network, could filter all that noise and give me just what I need would be cool to have.

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  14. this is cool. I Enjoyed

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  15. Article so useful for me

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  16. Navid Rastegar sounds like a bright young talent. Would love to hear his thoughts around social media and the way forward.

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  17. That is just too much. The whole different virtual world…wonder when someone is going to integrate FB, SL, eBay etc into the one system…then leaving house would be unnecessary.

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  18. Over a great article, social media will only continue to grow!

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  19. Really nice

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  20. That is a cool way to have an official event. Even if just for the buzz. Probably not that practical though

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  21. It must be funny Session, we always like to explore our lifestyle.

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  22. I read that a Japanese boy in Guam married his long-time virtual girlfriend Nene Anegasaki from a dating game for a portable gaming system

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  23. I think all Ppl, have a second life on the Internet.. I mean just Facebook have like 300 Millions user…

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  24. “I did check out Facebook, and found my boss and the rest of my management chain up there.”You can find almost everybody on the Facebook now:))

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  25. That is just too much. The whole different virtual world…wonder when someone is going to integrate FB, SL, eBay etc into the one system…then leaving house would be unnecessary.

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  26. Is second life still alive? I guess facebook is the second second life

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  27. haha I loved the read! honestly I think people are too obsessed with some of these social network sites.. anyways great read thanks!

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  28. I think twitter and facebook are great for generating a buzz about a new product or offer and also at generating free traffic.

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  29. People definitely have a second life online. I think as a whole we need to get out more, have real conversations and stop relying on technology so much!

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  30. I have been hearing a lot about Facebook being the future, but i have still not gotten into it yet. Possibly someday.

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  31. Nice Share

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  32. Really Nice!

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