A few weeks ago, while we were busy preparing for our Borderless Networks announcement on March 17th, we got some pleasant news from our marcom team. The Cisco ASR 1000 series won the Network World Testers’ and Bloggers Best of Tests award. The fact that the product won the award was itself not a surprise for us. But the timing of it was certainly unexpected.
Network World began their review with the statement – “With Enterprises looking to consolidate data centers and devices, Cisco’s ASR 1000 series routers offered a compelling message: Do more with less”. They accompanied this with a write-up called “Cisco’s ASR 1000 router built for 10-year tenure”
Network world couldn’t have gotten it more right. The ASR 1000 celebrates its second year anniversary this month, but has already gained considerable traction among our Enterprise and Service Provider customers gradually becoming the workhorse in a variety of deployment scenarios.
The portfolio also has continued to grow with new routers being added to the mix, addressing a broad spectrum of price and performance needs. It is also a key component of Cisco’s Borderless Networks thrust, and has broken ground on a number of new innovations, while continuing to beat the price/performance curve among products in its class. It is ideally suited for video delivery, has instant-on service delivery, carrier-class availability and a smaller carbon footprint. Innovations like the Webex node on the ASR 1000 are unique to the industry complement cloud computing solutions with a mixture of on-demand and on-premise offering.
As an Enterprise head-end, the ASR 1000 series has served as an excellent complement to the ISR G2 routers for branch aggregation deployments and continued to strive for services parity, where it makes business sense. For instance, this month, we introduced the Cisco Unified Border Element (CUBE) functionality on the ASR 1000, that helps meet the unified communication interconnection needs including session border controller functions. Such synergies will continue as more services get added onto the hi-performance ASR 1000 series to meet the demanding needs of today’s Enterprise networks.
Whether you are a customer, partner, analyst or a curious reader who follows products that are best-in-class (;-)), I invite you to stay tuned for more exciting ASR 1000 innovations coming in 2010, as it continues to transform the Network Edge. It is yet another way of making our vision of Borderless Networks a sustained reality.