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Tomorrow starts MEAR

The land of opportunity

The land of opportunity

Without Cisco, the internet would be very different.

It’s unlikely that billions of people would be online; myself included. The web would be less robust, not as social and we probably wouldn’t be on the verge of The Internet of Everything – and the endless possibilities it will create.

We haven’t spent the last 27 years only building technology. By enabling businesses with the right tools and helping to connect 1.2 billion workers, we’ve stayed at the forefront of building entrepreneurial capacity worldwide. Our networks enable people to work better, and keep in touch anywhere and at any time. And now we’re playing our part in connecting an estimated 50 billion machines and devices by 2020*.

Against a backdrop of global recession, we’re supporting emerging economies and the next generation of entrepreneurs. In fact, across the Middle-East, Africa and Russia (MEAR) a staggering 37% of the population is under 15 years old – the consumers, business people and leaders of the near future – and 47% are living in urban environments. These are all statistics that I’m personally very excited about, as they provide massive opportunities.

As well as the sheer scale, the diversity, infrastructure challenges and newness of these markets mean that mobility and collaboration are absolutely key to business growth. So with that in mind our partner-led activity in MEAR is vital to our overall success – MEAR is simply an unmissable and untapped channel. And our network of 2,100 partners and 10,000 partner account managers across 84 countries are vital to catching this wave.

I want 2013 to be a fresh start for supporting our partner-led activities. We’ve proved we can transcend national, geographical and cultural boundaries to build strong relationships. That’s exactly what we need to do with our partners, starting now.

So please feel free to share your thoughts and comments on how we can work more productively together with our partners.

 

*The Internet of Things: How the Next Evolution of the Internet Is Changing Everything, Cisco Internet Business Solutions Group (IBSG), 2011

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