Located at the Dubai World Trade center (DWTC), one of the region’s busiest business exhibition centers, the Etisalat Public TelePresence room provides high definition virtual conferencing capabilities to businesses across a robust global video network. The network includes a unique network of 23 other Public TelePresence rooms, deployed by Tata Communications, in prime business capitals of the world, such as New York, London, Mumbai and Shanghai.
Etisalat, Cisco, Tata Communications and Dubai World Trade Centre executives at the launch event.
For end-users, booking a room is easy thanks to Etisalat’s interactive, 24x7 online booking system that can enable businesses to book the Public TelePresence room for meetings in advance. For the average price of an airline ticket for one person, up to six participants on either side of the call can connect to multiple TelePresence centres worldwide. This solution offers an affordable and efficient alternative to attendees traveling overseas for business meetings.
“Etisalat is delighted to launch UAE’s first Public TelePresence room in partnership with industry leaders such as Cisco and Tata Communications. This deployment underscores our commitment to bring leading technologies to the UAE and offering enhanced value through innovative services to our business customers. Public TelePresence is a transformational tool that has changed the way business meetings are conducted globally, especially in an era where physical realities are paving way for virtual readiness and businesses are trying to extend their reach while aiming to reduce operational costs. ” Abdulla Hashim. Senior Vice President, Business Solutions at Etisalat.
The Public TelePresence room is built on Cisco’s advanced Public TelePresence infrastructure that enables groups to meet and collaborate in multiple locations worldwide in real time. By combining high-definition video, real time audio and interior design for Virtual Meetings business executives feel as if they are actually gathered together in the same room across a virtual table, even if they are thousands of miles apart.
The Public TelePresence room will offer international connectivity to 23 locations, through Tata Communication’s existing network of Cisco TelePresence rooms.
“As the first public Telepresence room in the U.A.E., this launch marks another milestone for Tata Communications in the Middle East. With this new facility, executives in U.A.E. will be able to easily collaborate with colleagues, partners and customers around the globe. As part of our extensive business ecosystem, the Dubai room will connect to public and private rooms throughout our network and partner networks, spanning 23 locations across 5 continents, making the Dubai Telepresence room a truly global collaboration tool.” Radwan Moussalli, Managing Director, Middle East and North Africa, Tata Communications.
Tata Communications now operates rooms in USA, Canada, the UK, France, Belgium, Germany, the Netherlands, Kuwait, South Africa, India, The Philippines, Singapore and Australia
“I came to the room and it took me some 10 minutes to realize that the person talking on the stage is not there actually – what I see is his holographic image” an amazed visitor to Cisco Expo Budapest commented.
It was shortly after 9:00 am local time on November 23rd, when Inder Sidhu, senior vice president for Cisco’s Worldwide Strategy and Planning, walked out to the stage in Budapest to talk about the ideas described in his bestselling book Doing Both.
His voice and life-size image were delivered by Cisco TelePresence technology from Cisco’s headquarters in San Jose, over a distance of almost 10,000 kilometers, or 6,124 miles, across 9 timezones and projected via holography on stage.
Holographic TelePresence was an emotional moment for the audience, as the inventor of holography, Denes Gabor, was born and raised in the Hungary’s capital city, Budapest.
In essence, this session was not different from the face-to-face virtual meetings which hundreds of organizations around the globe have with Cisco TelePresence on a daily basis. What keeps amazing audiences is how versatile this technology is: no matter whether the image appears on a high-definition display or via holography – the network platform is delivering the “in-person” experience.
Inder Sidhu at the opening session of Cisco Expo Business Class, talking with Laszlo Gyorgy, general manager of Cisco Hungary:
Kaan Terzioglu on day 2 of Cisco Expo, sharing the stage with Jozsef Tazlo, systems engineer manager of Cisco Hungary:
Growth in enterprise and consumer services, including cloud computing, video and collaboration services, are some of the key customer trends that underpin many service providers’ decision to further invest in Carrier Ethernet technology. And Tata Communications is no exception.
On Tuesday, Tata Communications, a global service provider and a leader in the Ethernet market, announced that it has selected the Cisco® ASR 9000 Series Aggregation Services Routers to support its new global Next Generation Ethernet Network; and is using the Cisco ASR 9000 to deploy the first global 802.1ah Provider Backbone Bridging (PBB) network.
In plain English, this means that Tata Communications’ customers will benefit by having a larger variety of services delivered with greater scalability, reliability, efficiency.
All existing and new services will be delivered with geographic specificity to minimize latency over a highly efficient network. Migrating to 802.1ah PBB will give Tata Communications a network that can deliver multipoint services more efficiently, while at the same time being able to handle a higher volume of services.
This should be exciting news for Tata’s customers specifically as well as the industry in general. The Cisco Visual Networking Index (VNI) Forecast for 2009-2014, projects that global Internet traffic will increase more than fourfold to 767 exabytes, or more than three quarters of a Zettabyte, by 2014. This amount is 100 exabytes higher than the projected level in 2013, or in other words an increase equivalent to 10 times all the traffic that traversed Internet Protocol Next-Generation Network (IP NGN) in 2008.
Cisco EVP and chief globalisation officer Wim Elfrink presented at the Web 2.0 Summit in the Palace Hotel in San Francisco today to discuss four of the major demographic and economic shifts that are underway on a global basis and to outline how Cisco’s vision of a new framework for urban sustainability will entail the creation of a whole new industry. You can watch the 15 minute replay of Wim’s presentation here (introduced by John Battelle of Federated Media).
Iain Thomson of V3.co.uk also met with Wim earlier and discussed the work we are engaged in with the London Olympic Park Legacy Company to create a liveable community that can be sustained beyond the Games themselves, and highly-connected new Smart+Connected Community projects in locations such as Songdo, Korea amongst others.
We’d love to hear your views of how you think the next 30 years of the Internet could develop with these shifts in mind and as the introduction of IPv6 underpins the transition to the ‘Internet of Things’.
Over 1,000 leaders from business, government, civil society and media from 62 countries participated in the WEF Summit for Middle East and North Africa that took place in the beautiful and mystical city of Marrakech, Morocco at the end of October this year.
Delegates from Cisco participated actively in this year’s Forum that carried the theme “Purpose, Resilience and Prosperity”. And participants discussed ideas, thoughts and experiences on how to improve integration and collaboration across the region and how to address the improvement of education and infrastructure to boost and drive economic prosperity.
With 360 million people in the Middle East, most of them youth, majority of delegates agreed that there is an urgent need to revisit current education, infrastructure and heath care services and explore how and where technology can play a key role in improving them. Cisco’s delegation, lead by Yvon Le Roux, was perfectly aligned around these same topics and the critical role that the network and communications technology play to transform the future of the region.
During the event we participated in key discussions in both public and private sessions. Cisco’s delegation participated in the “Technology and Competitiveness” session that discussed broadband penetration, market regulation, business opportunities and how to make connectivity widely available in the region. Cisco delegates also took part in the Driving Healthcare Through Technology” session and on the Education Summit.
Executives from Cisco’s delegation give their perspective on the major themes raised at WEF MENA 2010:
Yvon Le Roux, vice president Cisco Africa and Levant
Fadi Moubarak, Cisco manager for Lebanon, Iraq and Syria
Wayne Hill, Cisco’s general manager for United Arab Emirates, UAE
Anthony Vonsee, General Manager Cisco in North Africa and Levant