At Cisco we often talk about the Internet of Everything and how there is an opportunity to create a whole new world where everything in the world is connected, interacting and sharing data.
At a recent event in Sydney, Australia we discussed this phenomenon with a particular focus on the real business benefits and outcomes that are obtainable today with the technology that currently exists, as well as the potential opportunities further down the track as the concept of the Internet of Everything matures.
Ken Boal, Managing Director for Cisco ANZ, opened the discussions by talking about the “Value at Stake” for the Internet of Everything in Australia. The Value at Stake refers to the revenue that is “up for grabs” for business investing in the Internet of Everything. In Australia, the Value at Stake is $74.4 billion dollars. This equates to around 5% of Australia’s current GDP and therefore an important opportunity for Australian businesses.
A friend was showing off her new tablet, and I was impressed to hear how much ‘bang for her buck’ she’d got – it’s top spec, light as a feather, looks stunning and it didn’t mean re-mortgaging her home!
Then she came clean… it was bought as a refurbished model, direct from the manufacturer. In the next breath she said, “It even looks brand new and fresh out of the box!” as if not buying brand new had to be justified.
All of which got me thinking – why is it there still such stigma attached to buying ‘second-hand’? This is particularly true of electronic products, even when they are just like new and have never been out of the packaging, or are simply ex-display models or surplus stock. It defies logic, especially when you consider the amount of electronic waste the world increasingly generates. Conservative estimates run at 20 million metric tons of waste per year and 85 per cent of computers still end up in landfill.*
At Cisco, we have a positive story to tell about these products and the benefits for partners and their customers across MEAR.
As their official title suggests – Cisco Certified Refurbished Equipment – these items are fully remanufactured to like-new condition (many are even unused), and they come with the same license, warranty and service support options as new products. It’s great value, enabling customers to obtain the technology they need.
The Cisco secondary market represents a massive opportunity (estimated at $1–3 billion) for our partners across MEAR. First, see it as a potential deal-clincher for any customer who has come to expect top performance, reliable service with maximum flexibility. By solving customers’ challenging procurement requirements, and being a source for both new and remarketed products, our partners are finding themselves in a better position to offer additional solutions and capture new business.
Secondly, Cisco certified remarketed equipment helps partners to increase their value to customers and drive new sales.
In the long term, remarketed products serve to protect customer’s interests. Last but not least, buying used helps customers to meet environmental targets for recycling.
And if these aren’t compelling enough reasons to blend both remarketed and new products in your deals, consider the alternative for your customers who may be tempted to buy from unauthorized sources, from vendors who might be selling products that are untested, minimally tested, or refurbished to varying quality standards with the risk of buying without a warranty or valid software licenses.
Cisco Certified Refurbished Equipment program is open to all authorized partners. It only takes a few moments to sign up here and you can immediately browse through the thousands of products currently available.
Cisco’s support of the Russian Government’s modernization agenda got a big step forward this month. We recently announced the official opening of the Cisco Experience Center at the Skolkovo HyperCube – part of an overall effort to further develop an innovation ecosystem in Russia. This marks an important milestone in Cisco’s multi-year investment in sustainable innovation within the Russian Federation, which was announced three years ago by Cisco Chairman and CEO John Chambers.
The Center will showcase leading Cisco technologies and become the main site for Cisco’s innovation programs in the Russian Federation. As part of this program, Cisco plans to launch a number of initiatives to support technological entrepreneurship – including training workshops, mentoring and other measures to provide start-ups with direct access to business experts and other members of the global innovation ecosystem. The Experience Center is also expected to become a platform for technological partnerships between Cisco and Russian entrepreneurs, who are encouraged to both test and enhance their products with Cisco solutions. On the education front, the Center will help to develop technological education in Russia and resources will become available to graduate and postgraduate students of Russian education and research institutions.
The Cisco Experience Center is divided into six technological zones:
CollaborationSolutions – displays a unified solution for voice and video communications based on the latest versions of call management servers, TelePresence systems, messaging tools and voice mail.
Video Surveillance and Physical Access Control – home to a new version of our enterprise-grade video surveillance solution, which supports unprecedented scalability, as well as reliability of video storage and access
Data Centers – a showcase of appliances that will serve as a platform for demonstrating all other solutions represented in the CEC.
Wireless Networks – includes Cisco’s innovative solutions for widely available enterprise-level wireless local area networks.
Products Manufactured in Russia – a display of products produced by a global manufacturing contractor located in the city of Tver.
Smart+Connected Communities (S+CC) – highlights how Cisco implements this concept in various countries including Russia, with solutions in such areas as healthcare, education, transport, physical security and utilities.
Developments in Russia and around the globe continue to highlight the impact of technology on the development of cities. Innovation hubs serve as key components in building out a network of shareholders to collaborate on alleviating day-to-day pain points. It’s exciting to see how far Russia has come and the landscape of possibilities ahead of us.
Watch this short video to get a feel for the Cisco Experience Center at Skolkovo (in Russian with English subtitles):
Last week, Cisco hosted an event in Sydney, Australia, to discuss the Internet of Everything – What is it? Are there early examples of the Internet of Everything in Australia? What does Australia need to do to take advantage of the opportunities it offers?
The event started with Ken Boal, managing director of Cisco Australia and New Zealand (ANZ), announcing the Australian specific results of Cisco’s first Internet of Everything Value Index:
The Internet of Everything is expected to enable Australian private sector businesses to generate at least $36 billion in profits (compared with $613 billion globally).
The value at stake or total potential bottom line value (by producing higher revenue and lower costs) that can be created among Australian businesses based on their abilities to harness the Internet of Everything is $74B for Australia (compared with $1.2 trillion globally).
Australian businesses have a current Internet of Everything score of 48%. In other words, Australian businesses risk leaving about 50% “on the table”, and untapped by the end of 2013.
To all our Cisco partner’s in MEAR that have registered for our annual Partner Summit on 3–6 June 2013 in Boston, Massachusetts; I’d like to welcome you ahead of the event next week.
This year we’re expecting an incredibly high turnout – nearly 3,000 partners from 150 countries who will be networking and discussing our Go To Market, the latest technologies, new markets, business transformation and leadership, and lots more.
Alongside the Summit in Boston, an estimated 10,000 people from our partner organisations will be taking part in the Virtual Partner Summit. This offers real-time access to the same content, speakers and resources – it’s the next best thing to being there in person and I’d encourage as many partners as possible to get involved.
The fast pace of business means it easy to forget how much ground we’ve covered in the last 12 months. Among all the networking, meeting new people and sharing news, the Summit is our chance to look back and celebrate our mutual successes, recognising our partners’ achievements and rewarding excellence.
Hot topics for 2013
The Internet of Everything will no doubt be a hot topic. During the three day session, I’m expecting lots of debate about the impact of connecting people, process, data and things – and the new revenue streams it’s creating.
Our partners in MEAR always have news, views and insights to share about expanding into new markets. For me, that’s what makes the Summit so crucial to building relationships across the globe. It’s the arena for extending your professional network with many of our top executives at Cisco including the MEAR leadership team and your fellow channel partners. It is our opportunity to listen to you and everyone’s chance to have some fun together.
If we don’t get to meet in Boston, watch the Virtual Partner Summit as it happens, and follow the event on Twitter #CiscoPS13 and #MEARps13 . You can also catch-up with the sessions you missed via our on-demand service, which will be available from the end of the Summit until 8 July.