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The Third Silver Bullet of Road Safety: Internet of Everything

In 1970, 3,400 people were killed in road accidents in Australia. In 1971, seatbelts became required by law and, since then, the number of road fatalities per year has declined steadily.

In 1982, random breath testing was introduced. As a result, the number of road fatalities has continued to decline despite the exponential increase in cars on the road. Analysts and commentators describe these two milestones as the “silver bullets” of road safety.

In 2012, there were still 1,300 road deaths in Australia which in today’s modern society is completely unacceptable. The question is: where are we going to find the next silver bullet?

Speaking at Cisco Australia’s recent Internet of Everything event, John Wall, Manager for Road Safety Technology at Transport for NSW, thinks that the next silver bullet could very well be the Internet of Everything.

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The Internet of Everything in Measurable Business Outcomes

At Cisco we often talk about the Internet of Everything and how there is an opportunity to create a whole new world where everything in the world is connected, interacting and sharing data.

At a recent event in Sydney, Australia we discussed this phenomenon with a particular focus on the real business benefits and outcomes that are obtainable today with the technology that currently exists, as well as the potential opportunities further down the track as the concept of the Internet of Everything matures.

Ken Boal, Managing Director for Cisco ANZ, opened the discussions by talking about the “Value at Stake” for the Internet of Everything in Australia. The Value at Stake refers to the revenue that is “up for grabs” for business investing in the Internet of Everything. In Australia, the Value at Stake is $74.4 billion dollars. This equates to around 5% of Australia’s current GDP and therefore an important opportunity for Australian businesses.

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Cisco Certified Refurbished Equipment: A selling strategy worth visiting

A friend was showing off her new tablet, and I was impressed to hear how much 'bang for her buck' she'd got – it's top spec, light as a feather, looks stunning and it didn't mean re-mortgaging her home!

Then she came clean… it was bought as a refurbished model, direct from the manufacturer. In the next breath she said, "It even looks brand new and fresh out of the box!" as if not buying brand new had to be justified.

All of which got me thinking – why is it there still such stigma attached to buying 'second-hand'? This is particularly true of electronic products, even when they are just like new and have never been out of the packaging, or are simply ex-display models or surplus stock. It defies logic, especially when you consider the amount of electronic waste the world increasingly generates. Conservative estimates run at 20 million metric tons of waste per year and 85 per cent of computers still end up in landfill.*

At Cisco, we have a positive story to tell about these products and the benefits for partners and their customers across MEAR.

As their official title suggests – Cisco Certified Refurbished Equipment – these items are fully remanufactured to like-new condition (many are even unused), and they come with the same license, warranty and service support options as new products. It’s great value, enabling customers to obtain the technology they need.

The Cisco secondary market represents a massive opportunity (estimated at $1–3 billion) for our partners across MEAR. First, see it as a potential deal-clincher for any customer who has come to expect top performance, reliable service with maximum flexibility. By solving customers’ challenging procurement requirements, and being a source for both new and remarketed products, our partners are finding themselves in a better position to offer additional solutions and capture new business.

Secondly, Cisco certified remarketed equipment helps partners to increase their value to customers and drive new sales.

In the long term, remarketed products serve to protect customer’s interests. Last but not least, buying used helps customers to meet environmental targets for recycling.

And if these aren't compelling enough reasons to blend both remarketed and new products in your deals, consider the alternative for your customers who may be tempted to buy from unauthorized sources, from vendors who might be selling products that are untested, minimally tested, or refurbished to varying quality standards with the risk of buying without a warranty or valid software licenses.

Cisco Certified Refurbished Equipment program is open to all authorized partners. It only takes a few moments to sign up here and you can immediately browse through the thousands of products currently available.

Contact Mo Sabri or your Account Manager to discuss requirements in the Emerging Theatre or visit the Cisco remarketing site for more information.


*Sources: US Environmental Protection Agency ­– Electronics Waste Management in the United States; Business InsiderThe Lesser-Known Facts About E-Waste Recycling

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Cisco Experience Center Launches in Russia

Cisco’s support of the Russian Government’s modernization agenda got a big step forward this month. We recently announced the official opening of the Cisco Experience Center at the Skolkovo HyperCube – part of an overall effort to further develop an innovation ecosystem in Russia. This marks an important milestone in Cisco's multi-year investment in sustainable innovation within the Russian Federation, which was announced three years ago by Cisco Chairman and CEO John Chambers.

 The Center will showcase leading Cisco technologies and become the main site for Cisco's innovation programs in the Russian Federation. As part of this program, Cisco plans to launch a number of initiatives to support technological entrepreneurship – including training workshops, mentoring and other measures to provide start-ups with direct access to business experts and other members of the global innovation ecosystem. The Experience Center is also expected to become a platform for technological partnerships between Cisco and Russian entrepreneurs, who are encouraged to both test and enhance their products with Cisco solutions. On the education front, the Center will help to develop technological education in Russia and resources will become available to graduate and postgraduate students of Russian education and research institutions.

The Cisco Experience Center is divided into six technological zones:

  • Collaboration Solutions – displays a unified solution for voice and video communications based on the latest versions of call management servers, TelePresence systems, messaging tools and voice mail.
  • Video Surveillance and Physical Access Control – home to a new version of our enterprise-grade video surveillance solution, which supports unprecedented scalability, as well as reliability of video storage and access
  • Data Centers – a showcase of appliances that will serve as a platform for demonstrating all other solutions represented in the CEC.
  • Wireless Networks – includes Cisco's innovative solutions for widely available enterprise-level wireless local area networks.
  • Products Manufactured in Russia – a display of products produced by a global manufacturing contractor located in the city of Tver.
  • Smart+Connected Communities (S+CC) – highlights how Cisco implements this concept in various countries including Russia, with solutions in such areas as healthcare, education, transport, physical security and utilities.

Developments in Russia and around the globe continue to highlight the impact of technology on the development of cities. Innovation hubs serve as key components in building out a network of shareholders to collaborate on alleviating day-to-day pain points. It’s exciting to see how far Russia has come and the landscape of possibilities ahead of us.

Watch this short video to get a feel for the Cisco Experience Center at Skolkovo (in Russian with English subtitles):



The Internet of Everything Value Index – What does it mean for Australian business?

By Linda Horiuchi, senior manager, Australia and New Zealand PR

Last week, Cisco hosted an event in Sydney, Australia, to discuss the Internet of Everything – What is it? Are there early examples of the Internet of Everything in Australia? What does Australia need to do to take advantage of the opportunities it offers?

The event started with Ken Boal, managing director of Cisco Australia and New Zealand (ANZ), announcing the Australian specific results of Cisco’s first Internet of Everything Value Index:

  • The Internet of Everything is expected to enable Australian private sector businesses to generate at least $36 billion in profits (compared with $613 billion globally).
  • The value at stake or total potential bottom line value (by producing higher revenue and lower costs) that can be created among Australian businesses based on their abilities to harness the Internet of Everything is $74B for Australia (compared with $1.2 trillion globally).
  • Australian businesses have a current Internet of Everything score of 48%.  In other words, Australian businesses risk leaving about 50% “on the table”, and untapped by the end of 2013.
  • Further results can be found in this Fact Sheet and at-a-glance in this Infographic.
John Wall, manager, Road Safety Technology, Centre for Road Safety, Transport for NSW addresses the audience.

John Wall, manager, Road Safety Technology, Centre for Road Safety, Transport for NSW addresses the audience.

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