Cisco Kicking Goals with Telstra at Sydney’s ANZ Stadium
In the wake of the Sydney Roosters’ defeat over the Manly Sea Eagles in a classic NRL Grand Final at ANZ Stadium last Sunday, the venue has announced it will roll-out Cisco Connected Stadium Wi-Fi. This will see the iconic venue, the centrepiece of the Sydney 2000 Olympics, joining the likes of Manchester City’s Etihad Stadium in the UK and Eden Park in New Zealand as truly world class venues in terms of the Wi-Fi network available to patrons.
The Cisco Connected Stadium Wi-Fi solution will be rolled out in conjunction with Telstra and will create a best-of-breed environment for heightened audience engagement during sporting events and other major entertainment events which are regularly held at the stadium. The solution was chosen due to its unique ability to provide connectivity to large numbers of people in a densely packed environment and the potential to work in conjunction with Telstra’s digital media capability at the venue to create an integrated engagement platform for the stadium, its sponsorship partners and patrons.
With close to 84,000 attendees packing the venue for events throughout the year, the demand for a robust and reliable Wi-Fi network is high, as cellular traffic is extreme. The Cisco Connected Stadium solution not only satisfies this demand for connectivity but also has the potential to provide customers with unique benefits such as access to game-day information, real-time statistics and the ability to plug into ticketing and merchandise point of sale.
This is just the beginning of the tie in between sports and the Internet of Everything. The Cisco Internet of Everything Value at Stake Index tells us that only 0.6% of connectable objects are connected to the internet today. In a climate where sports fans are choosing the couch over live spectating, an investment such as what ANZ Stadium has announced is invaluable in transforming the fan experience.