Cisco Certified Refurbished Equipment: A selling strategy worth visiting
A friend was showing off her new tablet, and I was impressed to hear how much ‘bang for her buck’ she’d got – it’s top spec, light as a feather, looks stunning and it didn’t mean re-mortgaging her home!
Then she came clean… it was bought as a refurbished model, direct from the manufacturer. In the next breath she said, “It even looks brand new and fresh out of the box!” as if not buying brand new had to be justified.
All of which got me thinking – why is it there still such stigma attached to buying ‘second-hand’? This is particularly true of electronic products, even when they are just like new and have never been out of the packaging, or are simply ex-display models or surplus stock. It defies logic, especially when you consider the amount of electronic waste the world increasingly generates. Conservative estimates run at 20 million metric tons of waste per year and 85 per cent of computers still end up in landfill.*
At Cisco, we have a positive story to tell about these products and the benefits for partners and their customers across MEAR.
As their official title suggests – Cisco Certified Refurbished Equipment – these items are fully remanufactured to like-new condition (many are even unused), and they come with the same license, warranty and service support options as new products. It’s great value, enabling customers to obtain the technology they need.
The Cisco secondary market represents a massive opportunity (estimated at $1–3 billion) for our partners across MEAR. First, see it as a potential deal-clincher for any customer who has come to expect top performance, reliable service with maximum flexibility. By solving customers’ challenging procurement requirements, and being a source for both new and remarketed products, our partners are finding themselves in a better position to offer additional solutions and capture new business.
Secondly, Cisco certified remarketed equipment helps partners to increase their value to customers and drive new sales.
In the long term, remarketed products serve to protect customer’s interests. Last but not least, buying used helps customers to meet environmental targets for recycling.
And if these aren’t compelling enough reasons to blend both remarketed and new products in your deals, consider the alternative for your customers who may be tempted to buy from unauthorized sources, from vendors who might be selling products that are untested, minimally tested, or refurbished to varying quality standards with the risk of buying without a warranty or valid software licenses.
Cisco Certified Refurbished Equipment program is open to all authorized partners. It only takes a few moments to sign up here and you can immediately browse through the thousands of products currently available.