On Monday night, Cisco once again joined forces with the Make a Difference Foundation (MAD) as a major sponsor of the MAD Ball 2013, an event organised by the foundation to raise funds to help disadvantaged children and young people in Australia. The fundraising efforts for the MAD Foundation are concentrated on this one epic event that is held on the eve of the Melbourne Cup every year.
The race that stops a nation is the perfect backdrop for the elegant affair which is held at the Plaza Ballroom, Regent Theatre in Melbourne. This year was an exceptionally opulent affair with a Great Gatsby theme for the event. Cisco and MAD are ideal partners as we share a core aim, to challenge each and every one of us to make a difference. Our corporate social responsibility strategies and programs focus on providing our staff, partners and customers with opportunities to give back to the communities in which we do business.
MAD’s ability to have a direct and immediate life-changing positive impact on the children and families they support aligns with Cisco’s mission; to change the way we live, work play and learn.
Last year, the MAD ball raised $130,000 and this money was spent on supporting children going through personal and medical difficulties to fund initiatives such as speech therapy, wheelchairs, operations and bathroom modifications. We are excited to find out just how much money was raised this year and how it will be put to good use, improving the lives of disadvantaged children.
We at Cisco are so proud to be the platinum sponsor of the MAD Ball and we also would like to thank the MAD Ball committee (photo below, includes Cisco's Kim Spokes, Rachelle Douglas and Tim Fawcett) and other major sponsors who help make this event possible each year.