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Higher Ed Loves Video!

I recently got back from a successful east coast jaunt and wanted to share some thoughts on my first Educause experience while they’re still fresh.

After marketing video across many verticals, I have to say I was nothing short of impressed with the level of attendee engagement we received from the Educause 2011 crowd around video.

Video and higher ed are a natural pair in many ways — video is the cornerstone technology for lecture capture and also helps make distance learning aspirations a reality. Along these lines, our new Lecture Vision solution announcement and demo were very well received and it was great to hear how universities have already started down the path to pervasive video.

While our Lecture Vision demo showed how to capture, transform and share video content, we also demo-ed the newly released Pulse analytics for automated speaker recognition and word tagging, digital signage, and the Show and Share mobile application.

To add to the video love-fest, a few of our customers spoke about how they are using Cisco video solutions, including James Webb, CIO of West Texas A&M, and Shah Ardalan, CIO of Lone Star College.

In addition to outlining how they successfully deployed video, James and Shah also spoke on the top ways in which they are using video in their educational institutions. Lecture capture and distance learning remain among the most common video use cases for higher ed, for example, but universities are also using video for campus communications, administration and management, student and alumni services, as well as safety and security.

Looking back at the week, it’s a toss up whether my favorite part was the engaging sessions, talking to so many great customers, or the gooey cheesesteaks. But one thing was certainly clear from my trip to the city of brotherly love — video and higher ed are nothing short of a match made in heaven!

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