“In multicultural societies the notion of “foreign” is more complex. For many in the UK, news about Pakistan is home news. International and domestic news agendas have merged to a significant degree as we grapple with common issues such as climate change, migration or global trade,” Richard Sambrook, former director of BBC News and the World Service and global vice-chairman and chief content officer for PR firm Edelman.
Richard Sambrook argues that foreign news is changing due to the combined pressures of economics, technology and the cultural impact of globalisation:
- Economic cuts are forcing organisations to cut foreign staff
- Technology is now delivering 24-hour news from a range of sources
- As the world flattens, countries begin to tackle common issues
What does foreign mean to you in today’s business context? Has the 24 hour culture that we live in changed the way that you do business, and in what ways? Do you agree with the quote from Richard Sambrook? We would love to hear about your thoughts and experiences. To read the full article, click here.