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The Dreaded V Word

It has happened, Virtualization has passed SOA on the hype cycle and I now believe it truly is the most over-used and sometimes misunderstood word in IT today.I was in a few meetings recently where I was asked questions about virtualization, like, “Why does virtualization matter?” “What will it do for me?” “Isn’t that for my server team?” et cetera, et cetera, et cetera. The good news is these were not the most progressive or integrated IT shops I was meeting with, but some with a few more silos than others. The gist of the conversation went as follows though after the above questions were voiced- Virtualization as a technology rooted in the data center requiring network, storage and server to work together and thus drives IT collaboration. It allows the business to extend the lifecycle of capital assets they’ve already invested in and then reduce the operational expenses for remedial tasks (e.g. administrative change control, server batch moves, etc.) which allows them to free up more resources to focus on business critical applications and strategic new market entrances and such. The most important thing to me is that virtualization drives collaboration -- and as many folks have read in the press lately we are, as a company, getting VERY serious about collaboration. Virtualization drives IT Collaboration, IT Collaboration enables organizational effectiveness, organizational effectiveness drives productivity and profitability. We’re still learning, it’s not the easiest road, but technologies help, the right attitude helps more, and making it a corporate imperative from the top down helps the most.Virtualizaiton also helps the ‘green’ issue. I don’t want to be the greenwasher who touts his vaunted energy efficiency calculator pointing toward one vendor in a feeble attempt to claim relevance and attempt to influence purchases of infrastructure components -- that’s a narrow minded view generally shared only by laggards and those without a vision for the market. Instead we are taking a broader and more holistic view of energy efficiency, virtualization, the role of networks in bringing these disparate resources together and driving efficient productivity. I like the view up here better :) Next month at CiscoLive we will be announcing a few fun things in the data center space focused on holistic approaches to energy efficiency and continuing to build on our Data Center 3.0 vision for the virtualized data center -- (yes, dear competitors- we aren’t done yet… I said it would be a fun year…) dg

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  1. Next month at CiscoLive we will be announcing a few fun things in the data center space focused on holistic approaches to energy efficiency and continuing to build on our Data Center 3.0 vision for the virtualized data center – (yes, dear competitors- we aren’t done yet… I said it would be a fun year…)cool article. watch tv onlinefree tv

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