According to Friday’s Dec 2, 2001, Wall Street Journal , Google will have a 1-day shipping service to challenge Amazon’s Prime service . The news reminded me of some great talks I was able to attend at CA World 2011 in Las Vegas. One of the talks was by Dr. Timothy Chou of Stanford University on Cloud computing applications. Another was by Cisco VP Marie Hattar on the impact of an intelligent network on our lives. The third was on the future of application development by CA Technologies CTO Dr. Ferguson, who I knew from working in the WebSphere organization at IBM.
Dr. Chou’s talk was in three parts – namely the economics of the Software business, kinds of applications possible with cloud computing, and the new generation of cloud applications. The service Google is embarking on is precisely the kind of application we can expect where software provides a context sensitive service while understanding the customer’s needs. Dr. Chou illustrated the evolution of software delivery starting with the traditional license model to open source software, then to outsourcing and finally Software as a Service. He showed the economic efficiency of Cloud computing (Software as a Service).
He went on to state that the ad-based revenue model that Google has embraced allows them to deliver the search software to users at a fraction of the cost of the traditional license model. In the second part of the talk, Dr. Chou described how cloud computing innovation lies in the business model and not just technology. He identified application services that can benefit the most from the cloud model, namely high growth applications and those that have highly variable demand characteristics. He speculated that cloud services would be specialized and differentiated based on location, performance and innovative business models such as spot pricing.
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Tags: applications, cloud_computing, data center
Do you want to know what’s happening at the Gartner Data Center Conference in Las Vegas on the Cisco side ?- Here are a couple of hints, before a more comprehensive report in the following days
–Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing will discuss tomorrow Tuesday December 6th at 1:45 pm (room Octavius 23)how Cisco data Center solutions help customers to achieve business agility, financial efficiency and IT simplification. As the pace of business continues to place strains on IT departments Cisco’s unified data center solutions bring together computing, networking, storage, and management resources to deliver a more cost-effective, secure, and efficient IT operating environment.
In addition, of this session, Satinder Sethi, Vice President, UCS Solutions Engineering, Ecosystems, and Technical Marketing, will explain on December 7th at 9:00 am (room Augustus 5) why the Unified Computing Systems are the preferred platforms for virtualization and cloud .
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Tags: automation, cloud, unified computing, Unified Computing Systems, Unified Data Center, Unified Fabric
Earlier this year the Webtorials Analyst Division, co-founded by Dr. Jim Metzler, surveyed their subscriber base of IT professionals. Not surprisingly, 75% admitted that when a core business application degrades in performance, the end user notices before IT does. Therefore, 85% also believe that it is important, very important and even critical to senior managers that they take a more proactive approach to managing acceptable application delivery (See Figure 1).
Source: Metzler, Jim, “2011 Application & Service Delivery Handbook”, p. 14
Click here for the 2011 Application Service Delivery Handbook – Cisco
Contributing to the challenges of ensuring good application performance are the very innovations that are meant to simplify business and IT operations. These include data center consolidation, virtualization and the wide variety of applications that IT must support– all of which creates operational issues for IT. Not to worry – there are best practices that IT organizations can implement as application delivery challenges continue to evolve. In Part I of this blog post on application and services delivery, I’ll share what I consider to be key learnings from Dr. Metzler’s comprehensive 129 page guide. We’ll start with some core challenges:
Key Application Delivery Challenges
Proliferation of different types of applications: Today, companies utilize a wider variety of applications than ever. Some applications are business-critical. Others enable other business functions. And still more applications support communication and collaboration. Not only do they vary in criticality, but they also vary in their demands on the network. For instance, video streaming, which causes a lot of strain on the network may be key on some occasions (think company-wide all hands meetings a la Apple’s tribute to Steve Jobs), but recreational during other times. IT managers must audit company-wide application use, pinpoint a select group of business critical applications and formulate and execute a plan for optimization.
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Tags: application delivery, application delivery controller, application delivery controllers, consistency, jim metzler, network optimization, Network Services, Tina Feng, virtualization, WAN Optimization
Time to close on this topic for me with a brief update from one of Cisco’s strategic partners, VMware, and one of our European customers, Colt. You can find parts 1, 2 and 3 of my conference update in my previous blogs.
Colt are a European service provider, one of the growing number adopting Cisco Unified Computing (see Cisco UCS gaining serious steam). A few of my colleagues in Cisco Data Center Services recently helped one of the Colt teams adopt the Cisco Unified Computing System for their cloud roll-out. The Colt Data Center Services team were at the conference last week – this part of Colt offer wholesale data center space and I talked to them about their Modular Data Center offering.
With VMware – who need no introduction – I asked what was top of mind for them.
You can see and hear from both companies in this short video.
Oh – and finally, for a laugh – being one of two Scots in the Cisco Data Center Services team, I really should point you to the latest VoD on why you should Choose the Right Network:
Tags: cisco_services, data center, UCS
London's Big Ben at Night
Following on from my introductions to what is happening at this data center conference see part 1 and part 2), in this article I’ll talk more about something I’ve not really blogged about in my previous blogs (which is surprising given my NMS background) – data center management and Cisco Intelligent Automation. I managed to catch up with a senior manager in the Cisco IT team, Rich Gore, who game me some terrific insight into their deployment of Cisco Intelligent automation. And I’ll also relate some experience of my own on why, when it comes to the products you produce, you should always (as the US folks tend to say) “eat your own dog food”!
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Tags: Cisco IT, cisco_services, data center, intelligent automation